Self-Publishing Authors Series: Interview with Patrick Snow
Tell us about your book.
”Creating Your Own Destiny” was originally self-published in July of 2001 as a 10 chapter, 140 pages soft cover book. Today, nine years later, I have published nine consecutive editions of the book with new content. As a result, today it is hard cover, 320 pages, and 16 chapters. The book has been featured as a cover story in USA TODAY, has sold over 150,000 copies, has been translated into five languages and is now an international, best-seller. Recently, John Wiley and Sons have purchased the rights of this book (via a two book deal) and will republish the book in spring of 2010.
Why did you decide to self publish?
I made this decision because I had no other choice. After 300 volunteer speaking engagements between 18-26 years old, I knew that if I was ever to turn my passions for speaking into a business, I knew that I needed publish as book so that I could successfully market myself as a professional speaker.
After getting some early rejections from both agents and publishers, I realized that self publishing was my only option.
What has been your biggest reward as a result of self-publishing?
I have two that are both equally big:
1. My book has allowed me to become a highly paid, professional keynote speaker. Since 2001, I have been able to do 900 paid professional speaking engagements. This has allowed me to quit my day job five years ago and pursue this passion full time.
2. The success of my book has allowed me to become a publishing coach and help other speaker, coaches and entrepreneurs get published as well. As a result, I have helped over 150 entrepreneurs pursue their publishing dreams. And this has given me a lot of balance in life and allowed me to stay home more than many other speakers who have not developed additional streams of income.
4. What was the most challenging part of self-publishing?
Without question, the most challenging part has been the financial investment required to pursue this business. This is a very expensive business to get involved with, but if you do it correctly you can and will prosper. The other part of the challenge is to continue to believe in your self even when all others (including your family) tell you to give up on your business/book and go back and get a job.
What advice do you have for other self-published authors?
My best advice is to NEVER ever give up and spend at least one hour every day for the rest of your life promoting your book (I am talking about a 20-30 year book marketing campaign). Also, do everything you can to protect your seed money, day job income. This is an expensive business so definitely keep the day job until you are consistently making more from your book/speaking/coaching than from your day job. Again, I repeat NEVER give up!
Is there anything else you would like to add?
For more information on my book, “Creating Your Own Destiny,” visit www.CreateYourOwnDestiny.com. For more information on my unique self publishing coaching system including seeing covers and testimonials from actual clients, visit www.BestSellerPublishingCoaching.com.
Thanks for your inspiration and great tips Patrick!
Are you ready to sell your self-published books and have questions? Please let me know here, at www.jexbo.com, or at http://www.jexbo.blogspot.com/. I’m here to help! Thanks, and Happy New Year!
Self-Publishing Author Series: Interview with Hazel Wagner, Ph.D., MBA, CMC
• Tell us about your self-published book.
It took me over two years to write Power Brainstorming®. During that time I was also doing keynotes, delivering seminars and facilitating power brainstorming® sessions for business clients so I had the advantage of trying out ideas and getting feedback while I was in the writing stage. It kept my thinking fresh. It also caused me to go back and do a number of rewrites. That was good.
• Why did you decide to self-publish?
When I submitted my book idea to the first publisher on my list, the response was that they wanted me to write something slightly different. By continuing on my own, I was able to write the book that was in my head and heart, not the one they had in their head. I also knew that some friends who had published with a publisher paid high prices for their own books when they needed them.
• What has been your biggest reward in self-publishing your book?
I worked with wonderful people for the illustrations, editing, internal design, and other essential parts. For example, I never met my internal designer, Joel Friedlander at Marin Bookworks in California. We were able to do everything by phone and email and he did a fantastic job.
• What has been the most challenging part of self-publishing your book?
There were so many details I didn't know would be required when I started out. I thought you just write, edit, and design a cover and you're good to go. There were dozens of choices and decisions to be made. Not every choice I made turned out to be the best. I learned a lot and hope that my next project (coming up soon) will be even smoother. Another challenge was making sure that I handled legal matters like copyrights, my own and quoted, correctly. There is always a nagging feeling that I might have missed something in that regard.
• What advice do you have for other self-published authors?
Get the whole first draft completed and then pull together a team of all the specialists you need. Get several different people to read and comment and edit. Make sure they have different perspectives so they will notice different things. Get several references on each outsourcing you will be doing.
• Is there anything else you would like to add?
When those first completed books arrive at your home or office, the feeling is fantastic. That feeling gets replicated every time you see your book in a book store or library or online store. One little story you might find interesting: When the first box of books arrived at my home, I wasn't there, but my mother lives with me and she accepted the boxes. She told me she cried she was so happy and proud to see them.
Then, when she picked one up to read it, she realized her eyes were not good enough (she is 97 years old) and finally asked me to read it to her. Of course I did it with pleasure. Then I realized I could record it as I was reading it to her and make an audio version -- a 5 CD set to be exact. I keep telling her she was the inspiration for the audio version.
That was true inspiration Hazel, and I’m sure your advice will give other self-publishers some great guidance as they move forward!
How about you? Do you have questions on how to sell your book and the self-publishing process? Please let me know here, at www.jexbo.com, or at http://www.jexbo.blogspot.com/. I’m here to help!
Self-Publishing Author Series: Interview with Sara Morgan
• Tell us about your self-published book.
The name of my book is “No Limits: How I escaped the clutches of Corporate America to live the self-employed life of my dreams". You can probably guess what it is about from the title, but it is not just a memoir. In fact, it is a cross between a business how to book and an inspirational self-help book.
I not only included my story on how I became self-employed, but to prepare for the book, I interviewed seven other people, who were also independent or small business owners. At the time I wrote the book, my experience was as an independent web consultant, but I wanted to represent other situations, such as small business owners with employees and from various industries. I think that makes the book well rounded and all the reviewers have agreed.
The book includes practical advice, but it also helps someone to decide if self-employment is even right for them. I spend a whole chapter discussing the kind of traits someone should possess. I also inform the reader of considerations, such as insurance, taxes, and creating a web presence. The one chapter everyone seems to love the most is the one on “Letting go.” I talk about letting go of the things that so often hold us back, like blaming other people for our problems or giving into a fear of failure.
• Why did you decide to self-publish?
This is not my first book. In fact, it is my seventh. The other six were published with traditional publishers, and they were technical in nature. I decided to self-publish this book for two main reasons. One, I knew the material was timely, and I also knew the publishers would slow the process down way too much. I was able to write and produce the book in only three months. No publisher could have done that.
The second reason I chose to self-publish is because I wanted to retain full control over what the book included and how it was marketed. These days, even if you use a publisher, the only way your book truly has a chance of succeeding is if you take on a lot of the responsibility for promoting it yourself. If I was going to do most of the work anyway, I wanted to get more than a tiny portion of the profits.
• What has been your biggest reward in self-publishing your book?
The control has been the best part. I hated having to give in to a publisher’s demands, when the decisions were based on what was good for business and not what was best for the book. Publishing is a business and the publishers do not care about you. It is nothing personal, but they don't. They just care about making money. For me, this was about so much more than making money.
• What has been the most challenging part of self-publishing your book?The hardest part has been the promotion. I am a web developer by profession and very left-brained. I have never been a social butterfly, but I have certainly emerged from my cocoon as a result of all this. I have learned how to be personable and interesting in order to get people to pay attention to me. It has been a huge challenge but a ton of fun. I am having the best time of my life and learning so much every day.
• What advice do you have for other self-published authors?
Never give up and write a good book. If your book is good and you dedicate yourself to it, you can succeed. You just need to hang in there and keep working your leads and changing your strategy, if necessary. Just do not give up, because too many people do and their books never succeed because of it.
• Is there anything else you would like to add?
I just want everyone to know that they are completely in control of their life, even if they don't feel like it sometimes. Stay positive and believe in yourself, and there really are no limits in life. Just always remember to Work, Live and Have Fun.
Thanks for your inspiration Sara!
Do you have questions on how to sell your book and self-publishing? Please let me know here, at www.jexbo.com, or at http://www.jexbo.blogspot.com/. I’m here to help!
Interview with BtoB Writer Mark Amtower
Here’s what Mark had to say:
• Tell us about your self-published books.
“Government Marketing Best Practices” (Jan, 2005) is about marketing to the government. It is a book version of a seminar I developed in 2002. The seminar was on the road and delivered in over twelve cities around the U.S. over forty times. This book went through five printings and sold over 9,000 copies.
“Why Epiphanies Never Occur to Couch Potatoes” (Nov 2007) started as a lunch speech at a business conference. Originally titled, “Amtower's Laws on Survival and Success,” one person who was at the original speech described it as “what happens when Stephen Covey meets Conan the Barbarian.” It is a straightforward look at the business and life rules I have developed and have chosen to live by.
• Why did you decide to self-publish your books?
The first book was self-published because I was in a hurry to get it out. The book was already written and ready to go, and the submission process seemed very slow. I also had little desire to be edited by anyone not familiar with the government market.
When I was ready for the second book, I had established relationships with my printer/publisher and again, decided I did not need editing.
• What have been the advantages and disadvantages of self-publishing?
Advantages are you completely control content. Disadvantages are you have to pay for everything.
• How have you marketed your self-published books successfully?
I generate lots of publicity for myself (quoted in over 200 publications since 1995; guest on over 50 radio stations around the country since 2006). I make certain key people in the press and on the web (bloggers, web radio hosts, etc) get copies of my books with a "one-sheet." I also send copies to people I know who have large followings (enewsletter, social media, etc). For “Government Marketing Best Practices,” I also identified three bulk buyers (a conference, a government agency and a major government contractor.)
• What advice do you have for authors who are considering self-publishing their books?
First, make certain the book is really ready to go when you submit it. Have it edited by others for clarity, grammar, etc.
Second, be prepared and able to do your own publicity. If you publish it, no one will come unless they know it is there and there is a compelling reason to purchase it. Make certain all local press (local to you and pertinent to your title) get copies.
Third, start with a short run - no more than 2,500 copies. It is easier to print more than to pay for storage of too many copies.
Fourth, do not count on it being a profit center. Very few books generate serious income for authors, even if you are with a major publisher.
Fifth, select a printer that can do distribution as well. The printer needs to be able to support Amazon and the other online bookstores as well as any brick and mortar bookstores that want to carry your title.
Sixth, the title and the cover are the most important elements. Make certain your cover is designed to attract attention. Pay the cost and get it professionally done. For the title, take a pad of paper and go into a bookstore and start writing down the titles of books that get your attention. Look at the titles of books in your category that sell well. This is one area where emulation of others is a really good thing
• Is there anything else you would like to add?
If it is a business book, think of it as a great way to introduce yourself to prospective clients. If you want it to sell, be prepared to work hard - and smart- to get it out there.
Thanks for your excellent advice Mark!
Do you need help selling and promoting your self-published books? Please let me know here, at www.jexbo.com, or at http://www.jexbo.blogspot.com/. I’m here to help! Thanks!
Interview with Self-Published Author Drew Stevens
To start our new segments, here is an interview with Drew J. Stevens, Ph.D., president of Stevens Consulting Group and self-published author of “Split Second Selling.”
• Tell us about your self-published book.
I have six, self-published books. My first and lengthiest is “Split Second Selling,” a book based on the need to have a solid selling methodology since 92% of most sales professionals do not have one, and this creates losses in sales closure. In addition, I developed a proprietary sales methodology known as PRACTICE©. I believe that athletes practice, as do physicians and attorneys; selling is a profession and they need to practice too.
I currently have three other books in the queue for self publishing they include:
“Split Second Selling Field Guide – Resources for the Selling Professional”
“Ultimate Business Bible – 12 Strategies for Ultimate Business Success”
“Little Book of Hope – Strategies to lead a Productive and Passionate Life”
• Why did you decide to self-publish?
Two reasons, 1) I am able to control the inventory and distribution and 2) cost. The cost of going through a large publisher and an agent were most costly and time-consuming. And commercially produced books do not seem to have the advantage of five to ten years ago.
• What has been your biggest reward in self-publishing your book?
The ability to see immediate results and cutting through much of the bureaucracy and foppishness of the commercial book industry.
• What has been the most challenging part of self-publishing your book?
Marketing and distribution. The hardest part is becoming a distributor and learning the variety of ways needed to get your book noticed. This is where commercial has an advantage. It is no difficult simply time consuming.
• What advice do you have for other self-published authors?
Three things:
1. Do not procrastinate, depending on the type of book at length one might actually produce a book in less than three months.
2. Get over the comfort zone of sitting around, one must be actively engaged marketing to get the book noticed.
3. Similar to the way Google works, create community, alliances are great methods to create distribution.
• Is there anything else you would like to add?
Listen to your markets for unmet needs. My new book is being written and titled three ways to help create interest in the niches I serve. And with the prowess of the internet marketers can create pillars based on the books. I have created audio, video and articles simply by repurposing information from my books One needs to think how to take the content to create allure.
Thanks for your great insights Drew!
Do you need help selling your self-published book? Please let me know here, www.jexbo.com or at http://www.jexbo.blogspot.com. I’d love to hear from you!
In an effort to share insider tips and information from successful, self-published authors, I’ll be interviewing many new authors. To start our new segments, here is an interview with Drew J. Stevens, Ph.D., president of Stevens Consulting Group and self-published author of “Split Second Selling.”
• Tell us about your self-published book.
I have six, self-published books. My first and lengthiest is “Split Second Selling,” a book based on the need to have a solid selling methodology since 92% of most sales professionals do not have one, and this creates losses in sales closure. In addition, I developed a proprietary sales methodology known as PRACTICE©. I believe that athletes practice, as do physicians and attorneys; selling is a profession and they need to practice too.
I currently have three other books in the queue for self publishing they include:
“Split Second Selling Field Guide – Resources for the Selling Professional”
“Ultimate Business Bible – 12 Strategies for Ultimate Business Success”
“Little Book of Hope – Strategies to lead a Productive and Passionate Life”
• Why did you decide to self-publish? Two reasons, 1) I am able to control the inventory and distribution and 2) cost. The cost of going through a large publisher and an agent were most costly and time-consuming. And commercially produced books do not seem to have the advantage of five to ten years ago.
• What has been your biggest reward in self-publishing your book? The ability to see immediate results and cutting through much of the bureaucracy and foppishness of the commercial book industry.
• What has been the most challenging part of self-publishing your book? Marketing and distribution. The hardest part is becoming a distributor and learning the variety of ways needed to get your book noticed. This is where commercial has an advantage. It is no difficult simply time consuming.
• What advice do you have for other self-published authors? Three things:
1. Do not procrastinate, depending on the type of book at length one might actually produce a book in less than three months.
2. Get over the comfort zone of sitting around, one must be actively engaged marketing to get the book noticed.
3. Similar to the way Google works, create community, alliances are great methods to create distribution.
• Is there anything else you would like to add?
Listen to your markets for unmet needs. My new book is being written and titled three ways to help create interest in the niches I serve. And with the prowess of the internet marketers can create pillars based on the books. I have created audio, video and articles simply by repurposing information from my books One needs to think how to take the content to create allure.
Thanks for your great insights, Drew!
Do you need help selling your self-published book? Please let me know here or at www.jexbo.com I’d love to hear from you!
5 Quick Ways to Save Time and Money this Holiday Season
1. Wrap all presents as soon as possible.
You’ll probably still have some last minute things to wrap, but if you can get the bulk of it done now, it will save a huge amount of time for you to do other things once the season begins.
2. Pre-order any specialty food items you’d like to be sure you have it.
If you’d like a crate of oranges, or a special cut of meat or turkey, there is often a discount for ordering it early.
3. Make your own wreath or table arrangement.
You don’t have to be particularly skilled at crafts to do this! Before it gets too snowy and cold, send the kids out with clippers and have them trim the bushes and put the clippings into bags.
You can either use some craft wire to attach the branches to a Styrofoam wreath base, or arrange the branches loosely around a candle on the table for a centerpiece.
4. If you’re hosting a meal for close friends or family, ask them to bring a course such as a salad or vegetable dish.
5. If you’re ordering something online for the holidays, check for hidden discounts before you actually purchase anything.
Using a search engine, type in the name of the store you’d like to buy from, and the word “discount” or “code” to find out if there’s a special offer that’s not available on the store’s site itself.
Hopefully, these quick tips will help you prepare for the holidays and save some time and money too!
And if you have any questions about selling your self-published book or finding that perfect, unique gift, please feel free to contact me here or at www.jexbo.com. I’d love to hear from you!
3 Quick Tips to Make a Book Idea a Reality
1. This might sound obvious, but to make your book a reality, you’ll need to actually sit down and write it. A book won’t write itself, so try to carve out time to work on it.
Keep a notebook and pen handy at all times, so when an idea comes to you, you can write it down. This also gives you the chance to work on your book while you’re waiting for something else.
I’m always a few minutes early when picking up my son from school, and you’ll nearly always find me scribbling away while I wait for him.
2. Join a writing group, or start one yourself by putting up a notice at a local library or community center.
This will help you structure your time so you don’t get lazy and put off working on your book. Plus, a writing group will provide feedback on your book, and give you the encouragement you need to keep working.
3. Take a writing class offered by a local adult education program or check out an online course (search “online writing class” and you’ll find a number of programs available).
You’ll learn not only how to improve your writing, but also what to do once you’ve finished your book.
Do you have questions about how to sell your book or self-publishing? Please let me know here or at www.jexbo.com. I’d love to hear from you! Thanks.
3 Things to Watch Out For as a Self-Published Author
1. Make sure the publisher you choose does what you pay them to do.
Get everything in writing beforehand and go over it to make sure you understand what you will get for your money. Also, read any fine print to avoid unnecessary surprises. After all, you don’t want to pay for your book to be published and then discover you have to pay a shipping fee to get the books sent to you!
2. Don’t lose sight of the fact that once you publish your book, you have to change gears from focusing on writing to focusing on promoting your book.
It’s easy to think the hard part is over once you’re holding a copy of your book in your hands, but that’s when things start to get fun. Now, you’ll focus on marketing, promotion and building word-of-mouth about your self-published book.
3. Stay positive.
Sometimes it takes awhile for your book to start selling well, and you need to watch that you don’t become too discouraged at the beginning. Surround yourself with positive friends and keep focused on the bright side – you’ve written a book, and that is more than most people can say!
It is very exciting to complete a book. And if you stay focused, work on marketing and surround yourself with positive people, your self-published book will be a rewarding experience that will provide an income and happiness!
Do you need help selling your self-published book? Feel free to write to me here or at www.jexbo.com. I’d love to hear from you! Thanks!
Time for Halloween Fun!
This morning my son got an email from one of his American cousins asking what he would be for Halloween this year, and he had to write back saying Halloween isn't really celebrated the same in Germany as in the US. Germans do know about Halloween from American TV shows and movies, but they don't know exactly what it is to go trick-or-treating. There are a few Halloween parties at bars and restaurants, and my son was once invited to a Halloween party by a classmate where the kids wore costumes and played games, but it was in the afternoon and they didn't go door to door collecting candy.
A few people have put pumpkins out, but it's more for a fall decoration than for Halloween. I've only seen one pumpkin carved into a Jack-o-Lantern this year, and I've never seen one with a candle in it.
My Austrian in-laws mentioned that once they had three trick-or-treaters come by, but that was a few years ago. Sine my in-laws live in a small village, I'm assuming it was one mother with her kids who saw it on TV and wanted to try it.
In Germany and Austria the day after Halloween, All Saints Day, is much more of a holiday. Traditionally you visit the cemetery to clean off graves of deceased relatives, and leave flowers or candles. This is a slightly dying tradition though. As a child, my husband always went to the cemetery on All Saints Day with his parents, but my nephews only occasionally go with my brother-in-law.
So if you're dressing up for Halloween, I hope you have a great time! My son always has no school the last week of October, so we'll be traveling next week. Please let me know if there's anything you'd like to know about life in Germany, or about self-publishing a book. I'd love to hear from you!
See more tips and information at www.jexbo.com!
How to Find Time to Work on Your Business and Run a Household
• Do Work in Advance.
First, try to work ahead as much as possible, because you never know what’s going to come up. Someone could become ill, you could have an unexpected project to work on, or you could just need a break. If you have things done in advance, these events shouldn’t disrupt your current deadlines and activities.
• Delegate.
Another thing to do is figure out what household jobs you can delegate to other family members. Even very young children can sort laundry to be washed, set the table and make their own beds. Set up a schedule, and post it where all of your family members can see what they’re expected to do to help.
• Find a Good Work Time.
Find a time when you can work uninterrupted to get critical things done. If your children are school-aged, work while they’re in school. If your children are very young, work during their naptime. If those aren’t options, either get up a little earlier, or go to bed a little later, and do what you can while the house is quiet.
• Keep a Schedule.
Keep a written schedule that includes both work and household information together in one place. Don’t forget to note all school projects, birthdays and work commitments. Go over the list on Sunday afternoon so you have a head’s up for the coming week.
Running a business and a household does not need to be difficult if you take some time to get organized and create a schedule that works for you!
Need more help with running your business? Check out these sites:
www.startupnation.com
www.smallbizamerica.com
http://www.pinkmagazine.com/index.html
And if you need help selling your self-published book, or finding the perfect gift for someone, please write to me here or at www.jexbo.com. I’d love to hear from you!
How to Sell Your Self-Published Book Fast
Obviously, I’ll recommend using my site, http://www.jexbo.com/, as a place to sell your books first. There is no fee to list your book, you’ll be able to print off bookmarks that say, “Buy my book on http://www.jexbo.com/”, and there’s just a 5% charge of whatever you’ve sold each month.
Also, consider printing business cards with information about your book and passing them out. It’s much easier to carry around a pocket full of cards than several copies of your book.
Check out local community centers that have bulletin boards where you can pin up a copy of your card so people know how to get in touch with you about buying your book.
A slightly more expensive idea is find a book publicist who would promote your book for you. Make sure you agree in advance about the details though and ask questions like:
- Will the publicist receive a monthly fee or a percentage of the sales?
- Will the publicist arrange interviews for you?
- Will the publicist just do the publicity part, or will s/he also take care of selling the book for you?
Take the time to look at all the options available and your budget. Then, take action! When it all comes down to it, it’s going to be up to you to spread the word and sell your book!
For more tips and information on selling your self-published books, please write to me here or at http://www.jexbo.com/. I’m here to help!
3 Quick Tips to Prepare for the Holidays Now
• Make a list of everyone you need to buy presents for, and do your shopping early.
Then, once you purchase the presents, wrap them and put labels on them immediately. I set aside a container for presents and keep the list taped to it, so I know at a glance what I still have to do.
• Make a meal list in advance.
If you’re going to be hosting a meal, put together a folder with the recipes you’ll need and a corresponding grocery list. Then, when it’s time to go shopping for the ingredients, you’ll be able to see exactly what you have to purchase.
If you don’t want the bother of making everything from scratch, keep a list of restaurants and companies that do a “take-out” meal service you can pick up the morning of your party - anything from your local Boston Market to a catering company you’ve enjoyed in the past.
• Start a “master schedule.”
Write down everything you need to do throughout the holidays, and keep this schedule handy in a central place, such as on the refrigerator. If you’re invited to someone’s house, include all the details on the schedule. This way if you have to cancel, you won’t have to look for the invitation to find a phone number.
The holidays can be a very stressful time of year, but the more you have done in advance, the more time you’ll have to relax and enjoy the festivities!
And if you are looking for a unique, holiday gift, check out all the great books at www.jexbo.com!
Election Day in Germany
One small difference is there are strict laws controlling the size of signs on the street. We have very few billboards since they are considered a distraction. Instead we have lots of posters that are the size of sandwich-board signs. Starting about a month before the elections you see a poster about every twenty feet on the streets.
Most of the posters say the same things that politicians the world over say: More Job Security, More Rights to the Citizens, Less Government Control. I only saw one that as a foreigner living here I found offensive: "Multi Kulti? Nein, Danke." This translates to "Multi-cultured? No, thanks." Obviously some party doesn't like foreigners.
Voting itself is also similar to voting in the US. You go to the nearby school or library, check in at a table surrounded by thirty people working there, head back to the two or three voting booths, and make your choices on a ballot.
I have never voted here in Stuttgart, but when I lived in Frankfurt, all foreigners were allowed to vote for someone to represent them. Voting in a German election was very interesting for me and my Austrian husband, unfortunately we never learned what the foreigner representative did, or if it helped us.
Anyway, it's been nearly a week since the election and most of the signs are down and things are getting back to normal. I'm not sure when the next round of elections will be, but I've had enough for awhile.
Please let me know if you have any questions about life in Germany, or if you have any questions about selling a self-published book! Feel free to write to me here or at www.jexbo.com. Thanks!
3 Quick Tips to Sell Your Self-Published Books
1. Check online options.
Once you have your book listed online, look for forums, blogs and Twitter accounts related to your book’s subject matter. Then, get involved. Tell others about your book with a link to your marketing Web page. Also, be sure to provide valuable comments, tips and insights. This way, you’ll build credibility and awareness without just being “someone selling something.”
2. Contact local media members.
Conduct some research and find reporters and editors in your local area who write or talk about new books in their newspaper columns, magazines, televisions shows, and radio programs. Then, figure out why they would be interested in your book and contact them directly. Provide valuable information, insights on current trends and quick tips.
After introducing yourself via phone, follow up by sending a copy of your book to the appropriate media members and book reviewers. Include a cover letter that is interesting and summarizes what your book has to offer. After all, if a reporter chooses to do a story on your book, you’ll receive a lot of free publicity!
3. Brainstorm ideas.
Sit down with your family and friends and think of ways you can reach your target market. Look for the cheapest ways first. For example, you can leave ads on bulletin boards in the local community, write an article for a specific newsletter, partner with a charity event, etc. Some of the most inexpensive ideas work best. And if not, look into paid advertisements. In some cases, you may pay a little more for an ad, but you’ll reach a much larger market.
Your Hard Work Will Pay Off.
These are just three quick tips to help you get started in selling your self-published books. The key is to be creative and provide valuable information for your target market. You don’t need a lot of money – just create a plan and take action. Then, monitor your results and spend more time on the areas that produce the most sales.
For more tips and help on self-publishing, please write to me here or at www.jexbo.com. I'm here to help!
Three Reasons You Should Self-Publish Your Book
1. Self-publishing is fast.
By self-publishing your book, you will get it into the market much faster than using a traditional publishing method which may include months of back and forth negotiations. And if you have an e-book, you can post it immediately and start selling!
2. Self-publishing gives you control.
When you self-publish, you maintain control over every aspect of your book. From cover design to typesetting to retail price, you have the power to make changes, monitor sales and work directly with customers.
3. Self-publishing is easy.
Today, it’s very easy to self-publish your book. There are a number of cost-effective, online services to choose from (you can list your self-published book on www.jexbo.com for 10¢ per month and jexbo takes just 5% of the sales). Plus, there are local and online print shops that have expanded services like bookbinding to help self-published authors print their books.
Self-publishing is a hot trend these days (look at http://www.selfpublishingresources.com/Booknews.htm and http://www.selfpublishingreview.com/) because it’s a cost-effective way for new writers to market and sell their books quickly… so if you just wrote a book, take a look at your self-publishing options before moving forward with a traditional printer. You may be able to sell more books faster and enjoy the process even more!
For more information on self-publishing, please write to me here or at www.jexbo.com. Thanks!
Three Quick Tips for Selling Your Romance Books
1. Check online options.
In addition to posting your book on www.jexbo.com (where you can list your book for 10¢ per month and jexbo takes just 5% of the sales), look for other sites online specifically for self-published authors. By doing a little research, you will find a simple and cost-effective service that best suits your needs and budget.
2. Look for local reading clubs.
Check your phone book, library and online for a list of reading clubs in your local area. There are many groups that focus on reading romance books, and you could suggest they add your book to their reading line-up.
If you can’t find one of these clubs, consider starting one! Post a notice at your local community center or library to find others interested in romance books. Then, plan monthly book discussions and events. You’ll build word of mouth and get some great feedback on your romance book.
3. Sign up for book signings.
Visit your local bookstore to set up a book-signing afternoon. You can offer a discount on your book, a presentation, free snacks, and more. Think of ways to get people to your signing, and don’t forget to let the local paper and other media members know about it. They might send someone over to do a story about your book signing and you’ll get free exposure for your book!
These are just three quick tips to help you sell your self-published romance book. If you have more questions and need additional assistance, feel free to contact me here or at www.jexbo.com. Thanks!
How to Self-Publish Your Book with Three Key Steps
1-Figure out how much help you will need getting your book ready to publish.
Will you need help with the editing or illustrations, or are you confident to make all the decisions on your own? Then, look for a publisher who meets your requirements, either locally through the phone book, or online. Take the time to conduct the appropriate research and you’ll save time and money.
2- Choose the right printer for your book.
Do you just need basic bookbinding? Or do you have special needs such as an oversized book or special colors? Do an online search for a local printer or a specialist printer to fulfill your specific book needs. Look for good ratings with the Better Business Bureau and testimonials from previous customers to ensure you are making the right choice.
3- Don’t let hidden charges surprise you.
Before you pay someone to print your book for you, find out exactly what you’ll be getting for your money. Will the printer use your book in their own advertising, and if so, will you be compensated for it? Does the printer offer help to sell your book, and if so, is there an extra fee? Get your questions answered before you agree to services.
These are three simple steps. But if you follow them, it will be much easier to self-publish your book, save time and money and start selling your book fast!
For more information on selling your self-published book, please contact me here or at http://www.jexbo.com/. I’d love to hear from you!
English in German Public Schools
My son is a student in the local public schools in Stuttgart, and in our state (Baden-Wuerttemberg) they begin learning English in first grade using a British system called Playway to English (http://www.cambridge.org/elt/playway/). There is a weekly video, along with singing and art projects they do with their teacher, and the children work their way through the books. In addition to this, I, and a mother from India did projects such as playing games and hosting snack times where only English was spoken. By the end of elementary school (fourth grade) most of the kids could speak basic English, and many of them enjoyed practicing with me.
As I’ve just mentioned, it’s a British program used in the schools. Most of the time the only difference from American English is pronunciation or spelling, but sometimes the word is completely different, such as “chips” for French fries, or “crisps” for potato chips. This annoyed my son, but as I always reminded him, if he’s in England, he’ll be able to understand everyone (this reminder also annoyed him, though it amused me greatly).
Something that helped me explain the differences between British and American English was that I learned German in Austria, so when kids would ask, “do you understand both ‘Father Christmas’ and ‘Santa Claus,’” I could ask, “do you understand both Erdapfel [potato in Austrian German] and Kartoffel [potato in German German].” That way they could see the differences were not completely different words, they were just not the words I used regularly.
In September, my son will start Gymnasium, secondary school in Germany, and we’ve chosen an art and language school, so it has a focus on these subjects. In fifth grade he’ll start learning American English, in sixth grade they’ll add French, in eighth Latin, and in tenth Russian. Should be an interesting eight years for us!
If you have any questions about life in Germany you’d like me to talk about, please let me know, and if you have any questions about selling a self-published book, check out my site www.jexbo.com!
The Top 3 Things Self-Published Authors Should Avoid
1. Never be afraid to ask questions about the publisher you choose.
If you are going to pay someone to print your book for you, you need to understand exactly what you’re paying for. Ask important questions up front:
• Does the price include shipping the books to you?
• Is there an editor who will proofread your book?
• Will the publisher use your book in their advertising, and if so, will you be compensated for it, perhaps with a reduced rate?
• Will the publisher help you market your book?
This way, there won’t be any surprises, and you you’ll know what to expect.
2. Never be shy about promoting your book.
Once you write your book and are ready to reach as many readers as possible, then you need to shout it from the rooftops! Tell everyone you meet about your book, send out a press release and try to secure media interviews.
Also, encourage friends, family and associates to help spread the word about your book. And if you’re too nervous to talk about it, have bookmarks, handouts, t-shirts, and other marketing materials printed to help advertise your book.
3. Never give up.
There will be disappointing times when you’re trying to sell your book, but you need to keep looking ahead. If you don’t believe in your book, why should anyone else?
You need to surround yourself with positive people who can encourage you during difficult days. For help, find a writing group online, or check with your local community center and join a group where you can meet face-to-face.
Patience Pays!
You spent many days away from family, friends and fun to complete your book. Now, before jumping on the marketing bandwagon, take the time to ask your publisher questions, prepare a promotional plan and get support. You’ll save time, money and stress in the process. Plus, you’ll end up selling a lot more books!
Do you have questions about self-publishing your book? Feel free to write to me here or at www.jexbo.com. I'd love to hear from you!
Schulfest
The school year here in Stuttgart is fast winding down. My son will graduate from elementary school on July 29, and next year he’ll start Gymnasium (which is the last 8 years of school here, sort of a combined middle- & high school). This past weekend we went to our last School Festival and it was bittersweet for me and my husband but not for our son who spent the time with his friends rolling his eyes at me when I told him “I had four great years here.” He said, “You didn’t even go here Mama.” But it feels like I did and I'm sure many parents feel the same way about their children's schools.
The school festival here is like most elementary school festivals I went to when I was at school in the US. There was a bake sale, tug-of-war game, speech by the principal (the kids were all running around having fun – just the parents listened to this), parade of first graders who sang and waved paper flowers, and an exhibit of all the art made by the children throughout the school year.
My husband was assigned to work at the grill (hotdogs for sale – 2.50E each), and I spent time talking with my son’s beloved first teacher here and we both marveled at how fast the past four years have gone. We met her on our first day in Stuttgart, when we stopped by the school to pick up the school supplies list, and here we are moving on to another school preparing to say goodbye to her.
Thinking about this makes my eyes fill with tears, so I’ll stop talking about it and move on to later that day. After the school festival we were invited to watch the Stuttgart Lichterfest (Light Festival) with friends who have a house bordering the park where the fireworks take place. There we had a lovely evening – barbecue on the balcony, kids running around, interesting company (these friends are Norwegian-German and had invited guests from Norway, South Africa, Germany and us – I’m American and my husband is Austrian). One particular guest was a designer who worked on the Ice Hotel in Sweden and we were excited to tell him we spent a weekend there this past April.
Then, near midnight, we walked home through the throngs of people leaving the Light Festival and my son said, “Isn’t midnight when scary things are supposed to happen?” and I thought no, all time is scary because it’s moving so fast.
Weekend in Austria
One weekend we were arriving near midnight and to our surprise, a police car followed us all the way through the village until we pulled into my in-law’s driveway and got out of our car. We thought that was a little odd, but it was made even more odd when the following weekend my father-in-law mailed us a copy of a story that had been in their local paper that week. Basically the story said, “The Exlers of Hochscharten Street were visited this past weekend by their oldest son and his family who live in Germany. Their arrival was monitored by the police who noted the German license plate on their black sedan.”
I’ve traveled all over Europe, and the only time I’ve made the news here is when I arrived late one night in a small village in Austria.
Do you have questions about being a self-published author or entrepreneur? Feel free to write to me here or at www.jexbo.com. I'd love to hear from you!
3 Quick Tips for Selling Your Comic Book
1. Check all online listing options.
There are a number of sites that let you do this and you need to figure out which best suits your needs and budget. My site, www.jexbo.com, for instance, charges 10¢ per month to list your book and takes 5% of the sales.
2. Look in your local phone book for comic and record shops.
Find out if you can leave copies of your book there for sale. Also, see if they have bulletin boards where you can leave ads for your book so readers can contact you directly.
3. Use sites such as Facebook, www.facebook.com, and Twitter, www.twitter.com.
Start spreading the word about your book on various social-media sites and provide valuable information. This can generate interest in your book, and it can direct readers to you.
These are just three quick ways to start selling your comic book. For more free tips and information, visit www.jexbo.com. And if you have questions about marketing and selling your self-published books, please let me know. I’d love to hear from you!
How to Make Back to School Fun
1. Do as much as possible in advance.
Check with the school to find out what your child will need for the next year and make a list. Then, keep your eyes open at garage sales and sales at local stores for things on that list.
2. Set up a schedule and go over it with your children before the school year begins.
A new school year can be fun, but it can also be stressful, so the more a child knows what to expect, the better. Put up a calendar showing sport practices, piano lessons and other scheduled activities so your kids know which days they have certain activities and which days they have free.
3. Plan some fun activities the kids can look forward to enjoying.
Don’t have your children associate summer with fun and the school year with work. Instead, try to plan fun activities each month. Here’s an idea. Throughout the entire year, have your kids write down ten of their favorite activities (such as a trip to the zoo, going to a movie, or even choosing what you’ll have for dinner). Then, put the ten choices in a bag and schedule a day each month when your child can reach in and pull out a choice for a treat that month. It’s a fun way to make your child feel special and spend some quality time together.
Back-to-school doesn’t need to be a stressful time and abrupt end to fun. Instead, take a little time to prepare now, and both you and your children may look forward to the cooler months ahead.
Do you need help selling your self-published books and being a Mom entrepreneur? Please let me know here or at www.jexbo.com. I’d love to hear from you!
3 Tips to Survive Tough Economic Times as a Writer
1. Consider teaching a class.
Think of something you’re good at and then check with local, adult-education programs or community colleges. Sometimes you can design an entire program yourself teaching something you specialize in… whether it’s writing, cooking, knitting, photography, or another area of expertise.
2. Do Internet searches to find places to sell your self-published books.
There are a number of magazines and newsletters that pay for submissions, but also consider those that don’t pay because your writing will still get exposure.
3. Don’t stop writing even though times are tough.
It can be easy to give up when things aren’t going well, but do what you can to keep your spirits up. Surround yourself with helpful friends who will encourage you. Keep writing. Then, when the economy picks up, you’ll be ready for success!
Do you have questions about selling your self-published book, comic, romance, fiction, or non-fiction work? Please let me know here or visit www.jexbo.com. I’d love to help you market and sell your self-published books!
Three Ways a Mom Entrepreneur Can Get Time to Herself
Here are my three, quick tips to find some extra, personal time to refresh and re-energize.
1. Always work ahead whenever possible.
As you run around taking care of your business and all of your work priorities, you never know what’s going to pop up. By completing projects and errands in advance, you’ll be prepared for unexpected issues.
If everything goes smoothly, you’ll have some extra time in case you need a break. And when this happens, try to do something for yourself – paint your nails, read your favorite book, talk to a friend, or take a nap.
2. Plan activities for your kids that get them out of the house.
There are many ways your children can have fun, learn, meet new friends, and give you a few minutes to yourself at the same time. To start, check with your local library. They often offer craft programs, movies, reading events, and more free for participants.
And during the summer, many cities offer drop-in programs at local parks where the kids have supervised play. Conduct a little research. You may find that your gym or spa has child-activity centers. Another option is to work with friends to develop joint, play dates. This way, each Mom can get a break on a regular basis.
3. Change your hours.
Try to get up an hour early to get work done while everyone is asleep. If you’re not an early bird, stay up an extra hour at night. You’d be surprised how much extra time you have to accomplish things when the phone isn’t ringing and your children are not making requests.
And note that you don’t have to do this every day. Rather, you might try this just a couple days a week and find that it gives you all the extra time you need.
These are just a few tips from one busy Mom entrepreneur to another. For more help, check out www.entrepreneur.com/mompreneur/index.html, http://www.startupnation.com/series/131/1237/advice-entrepreneur-moms.asp and www.bizziemommy.com/
Do you have questions about being a busy Mom entrepreneur or selling your self-published book? Please let me know here or at www.jexbo.com. I’d love to hear from you!
Formalities of Germany
It could come from the fact that German is one of those languages that has more than one version of “you.” The informal “du” which you use with your family and close friends is the English version of “thee” – so we have an equivalent, we just don’t use it anymore. There is also the formal “Sie” which is for everyone other than “du” and it’s also the plural version of “you.” As a foreigner, I am somewhat excused from following this strictly. If for example I mistakenly use the informal “du” when talking with my son’s teacher, she would just think it was a grammar mistake because German isn’t my first language. It becomes tricky for my Austrian husband though. When we meet other parents at school functions, my husband will whisper “do we ‘du’ or ‘Sie’ them?” and I’ll answer with me it’s about 50-50 what I will call them, so he should do what he would do without me.
Another formality here is that I am virtually always called “Frau Exler” (Mrs. Exler), even by women I consider good friends and have known for years. If someone knows that I have a doctorate, they might call me “Frau Doctor.” Because my husband also has a doctorate, I am also “Frau Doctor” by virtue of marrying someone with a doctorate. This can be handy if you forget someone’s last name, but remember their profession – it’s perfectly acceptable to say “Hello Mrs Butcher” to the butcher’s wife if you pass her on the street.
Before my son was born, I taught English in Frankfurt and the school where I worked encouraged us to have our students call us by our first names. One man refused to call me Jill, and insisted I call him by his last name as well. He told me, “If we didn’t play in the sandbox together and we don’t have the same last name, we should not use first names when we speak together.”
My son is growing up learning these formalities, and he not only shakes hands with his teachers, he shakes hands with his fellow classmates as well. If he’s invited to play with friends after school, he knows to shake hands with his friends as well as their parents, and his friends all shake hands with me when they play at our house. My son was called by his nickname Ali for his first two years of elementary school, and he used “du” with his teachers. In third grade, school in Germany becomes more formal (more on that in another blog), and he is now called Alexander, and uses “Sie” with his teachers.
So as an American, I am happy to introduce myself to you as Jill, but if you do not feel we are close enough to speak so informally yet, you may call me Mrs. Exler.
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Do you have questions about self-publishing your book or finding a unique gift? Please let me know here or at www.jexbo.com. I'd love to hear from you!
Advertising Your Child in Germany
Also, I recently thought about something interesting...
There are some things I notice here in Germany that I cannot imagine ever seeing in the U.S. One of them is the habit of buying stickers showing a baby with the baby’s name written under it and sticking it in the back window of a car. It’s not unusual to see stickers announcing “Horst,” “Susanne” and “Fabian,” and three car seats in the back of a car.
I always comment to my husband that this is advertising your child’s name to every nut walking down the street, who can then use the information to say, “Lili – your mama sent me to get you,” and kidnap your child.
But just as I tend to defend the American way to my husband, he tends to defend the European way to me, and tells me there are far fewer kidnappings in Germany than in the U.S. This may be true, but there are also 200,000,000 fewer people in Germany than in the U.S.
So anyway, that’s just an observation of life here in Germany, and something I would highly recommend against. First of all, I think the “cute” factor wears off quickly. Second, why risk endangering your child? And finally, once the cute factor wears off, you’re stuck with what I saw this past weekend… stickers showing babies in a window with “Hans” and “Lia” written underneath, and two bored teenagers sitting in the backseat!
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Do you have comments about this or need help selling your self-published book? Please let me know here or at www.jexbo.com. I’d love to hear from you! Thanks!
How to Survive While Waiting For Your Big Break as an Author
Congratulations! Now, like many new authors, you may be waiting for your big break.
Well, while you wait for that publishing house, editor or producer to call, here are a few tips to help you get through these trying times while being productive.
• Do freelance work.
You’ll want to continue to improve your skills… so keep writing. Check with your local newspaper, or find neighborhood organizations that pay for submissions to their newsletters or magazines.
Also, research online for groups that may be interested in what you’re writing, and offer to prepare an article specific to their needs. You’ll also find freelance work at sites like http://www.elance.com/, http://www.craigslist.org/, http://www.guru.com/emp/index.aspx, and others.
• Consider teaching a class at a local adult education or community college program.
You might be able to set up an entire program yourself and teach something extremely focused in your area of expertise.
Or, you can branch out and discuss a topic you feel passionate about. You’ll be energized sharing your knowledge and increase your credibility as an author at the same time. Check with your local college, university or library to get started.
• Work as a volunteer somewhere that will help you promote your book.
For instance, if you’ve written a book about art, volunteer a couple hours a month at a local gallery. Perhaps you can develop a joint reading activity or event relative to your book that offers benefits for both parties?
To start, check out http://www.thevolunteerfamily.org/Volunteers/Default.aspx?gclid=CPD6zJ3igJsCFRYiagodFH66eQ, http://www.volunteermatch.org/ and your local phone book.
Now is the time to get out and promote yourself and your book. Don’t be shy. After all, you are your best cheerleader.
And while you work on your skills, spread the word and generate interest for your book, your phone just may start ringing.
Do you have questions about selling your self-published book or comic book? Please let me know here or at http://www.jexbo.com/. I'd love to hear from you!
How To Use SEO to Sell Your Self-Published Book
For example, if you write a book about rose gardens in England, key words for your book may be “rose garden” and “England.” Then, when people enter these words on a search engine such as http://www.yahoo.com/ or http://www.google.com/, a link to your Web site may come up.
And don’t worry. It’s not difficult.
Simply visit free sites like http://freekeywords.wordtracker.com/ and http://www.keyworddiscovery.com/search.html. Enter a keyword related to your book, and these services will produce a list of popular words that people search for related to these words.
Then, take these keywords and use them to write some articles on your Web site. Provide valuable information specific to your target market. After all, the search engines look for beneficial copy, not just keywords.
This is a start, and you’ll see an increase in site traffic in a matter of days. But for additional training and to improve your SEO results, check out sites like http://www.seomoz.org/, or hire an SEO copywriter.
It’s well worth your time and effort. After all, if potential customers can’t find your books online, they’ll just buy something else to read!
Do you need help selling your self-published book? Feel free to write to me below or at http://www.jexbo.com/. Thanks!
How to Make Money Selling eBooks
Consider your target audience. They will either need an e-book reader, such as Amazon’s Kindle or Sony’s PRS-500, or they will need a computer which might require additional software (such as Adobe Acrobat) to read your book.
There are several advantages to selling your book in an e-book format. First of all, they are easier to self-publish than a book in a paper format. Generally, they can be emailed directly to the buyer, or downloaded from a Web site that stores your book for you.
This is a big plus to a buyer who might appreciate the instant access to your book. Buyers might also like that they can adjust the font to their likeness. Some readers prefer large-print books, and if your book is in e-book format, you don’t need two different copies printed to reach the market that wants the larger font size.
Do an online search to find where you can reach your target market and consider leaving messages in chat rooms and forums to let readers know you have a book they might be interested in. Some sites such as http://www.craigslist.org/ let you list your book for sale for free, but you are limited to 30 days at a time and have to remember to renew it after it expires.
You can easily sell your e-book online once you have it ready for purchase. For more information, please visit my Web site, http://www.jexbo.com/. We have an e-book format option when you list your book for sale. For 99¢ per month, you can list your book and print out bookmarks. These bookmarks will help you market your books to readers and let them know where they can buy a copy.
Need help selling your self-published book? Please send me a comment here or at http://www.jexbo.com/. I'd love to hear from you!
How to Sell Your Self-Published Comic Books
Contact your local media.
One way to get some free publicity is get in touch with your local newspaper. They might be interested in a story about you or your comic book, which would help get the word out locally at no charge to you.
Check with local businesses.
Research local clubs and organizations in your neighborhood that may be interested in your comic books. You can ask to be included in their newsletter or purchase advertising.
Also, most large cities have stores that sell comic books and graphic novels. Check to see if you could leave some copies with them to sell. And if they have a community bulletin board, ask if you can post an advertisement selling your book.
Don’t forget to check out your local bookstore or library too. See if they would be interested in selling your book, or letting you come in to give a presentation, host a book signing and sell your book yourself.
Go online.
If you want to reach a worldwide audience, list your book online on a site like http://www.jexbo.com/. For 99¢ per month, you can have a Web page to list your book. This includes uploading images for readers to check out before purchasing. You can also print out bookmarks including information about your book and, “Buy my book at http://www.jexbo.com/” so buyers will know you have a book, and where they can purchase a copy.
There are many cost-effective ways to sell your self-published comic book. It just takes some time and effort, networking with the right people and using the appropriate services.
Do you have questions about selling your self-published book? Please let me know here or at http://www.jexbo.com/. I’m here to help! Thanks!
Get Ready for Summer Break
To start, find out from your child’s school what books and supplies your child will need for September (if possible). Everything you can put together and store in the front closet will be one less thing to worry about in the rush to get ready for the first day of school.
My son always needs light-soled gym shoes too so these are also stored over the summer break with the new school supplies. Why frantically search for them in September at the last minute when we can have them in advance?
And if you have any friends or family with birthdays in the summer, go to a dollar store and stock up on birthday cards. I keep them in a stack by month, and at the beginning of the month, I sort out what needs to be sent and when.
Another idea is to check your local library about summer programs for kids and sign them up in advance. Sometimes there are a limited number of places, and they fill-up fast. Also, check with the recreation department in your city, and find out if you can purchase pool passes in advance.
Print out a calendar (try www.printablecalendar.ca or www.printfree.com/calendars.htm among others) to keep track of everything you’ll need to do. I keep my calendar on the refrigerator, but you can also print more than one copy and keep one in your purse, or make copies for the family.
These are just a few of my tips for preparing in advance for the summer (and fall) months ahead. After all, by getting things ready now, you’ll have that much more time for summer fun with your friends and family!
Have questions about being a Mom entrepreneur, selling a self-published book or small business in general? Please contact me here or at www.jexbo.com. I’d love to hear from you!
How to be a Successful Self-Published Author
Marketing Suggestions for Self-Published Books
I always recommend sitting down with some friends or family who have read your book and brainstorming about your target market. Once you can zoom in on your target, that’s when you can start thinking about how to reach that market. Here are a few ideas:
· Is your target local in your city?
Contact the local paper and tell them a little about yourself and your book. They might do a story about you and that would be fantastic, free publicity.
· Is your target a certain group of people, for instance, Monopoly™ lovers?
Check out Monopoly chat rooms and leave messages.
· Go to your local bookstore or library and ask if you can leave copies of your book there for sale.
· Find out if the printer you use will let you sell some copies of your book there.
If you use an online company, they may let you list your book for free on their website.
Your target audience may purchase the most copies of your book, but there are other readers out there who might not find you unless you have a worldwide presence. That’s where the Internet comes in.
And with this in mind, you may want to consider listing your book on my website, www.jexbo.com, for 99¢ per month. This way, you can design your own page about your book, print bookmarks about your book to help market your book, talk directly to customers and reach the world!
Do you have questions about self-publishing and marketing your books? Please let me know here or at www.jexbo.com. I’d love to help!
How to Sell Self-Published Books
You’ve written your book – great! Now what? There are several things to consider next. Here are a few of my thoughts.
- You might want to go with a local printer with whom you develop a relationship and can reach easily in-person or by phone. Check the phone book to see if you have one in your area and call them to find out what options they have for publishing your book for you.
- There are many publishing firms online that offer a variety of things to help you publish your book, including help with editing and choosing artwork to include on your cover, and step-by-step guides to get your book printed and ready for you to start selling yourself.
Whichever firm you choose to help with your publishing, make sure you understand what you’re paying for, and what control over your book you are giving up, if any.
Does the fee include shipping the printed books to you, or just printing the books?
Do you give up certain rights to your book? For instance, will the printing company be using your book in their advertising, and will you be compensated for that? - Check for recommendations from others about the publisher you’re choosing. You could ask for a list of references, or you could do an online search to find out if there are any complaints about a company before you choose to work with them.
These are just a few of my thoughts on selling your self-published books. And if you have some great ideas about this, why not write a book about it and sell it on jexbo?
If you have comments or need help selling your self-published book, please let me know here or at http://www.jexbo.com/. I’d love to hear from you!
Should You Self-Publish Your Book?
But instead of giving up, I found that there are many benefits to self-publishing your own book. In fact, that’s one of the reasons I started jexbo.com…so if you are in the process of deciding what to do with your new book, here are some of the benefits of self-publishing:
First of all, if you self-publish your book, you have total control over how the book looks.
You get to choose the colors, font, graphics, style, and more! And if this is something that makes you nervous, don’t worry! Many of the self-publishing firms have editors working there who can read through your book for you. And they will also make recommendations about what would work best with your book.
Second, you have control over the marketing of your book.
You can market it exclusively to one group of people, for instance members of a club, or to the world, using the Internet. You don’t need to get permission from anyone as to when and where you market your self-published books. You can be creative, review the results and make fast changes in your overall marketing plan if necessary.
Third, you set the price, save money and deal directly with customers.
When you self-publish a book, you can set the price and respond directly to customers. You can create joint marketing efforts with various charities and organizations to build buzz, create special, discount packages, and promote sales to bring in new customers. Of course, it’s more work to do everything yourself, but you’ll save a lot of money and know exactly what your sales are at all times.
Now, there are many other benefits to self-publishing a book that I’d be happy to talk to you about. If you are looking for a cost-effective way to sell your self-published books (and get free marketing bookmarks and a Website page), please let me know below or at www.jexbo.com. I’d love to hear from you!
Self-Published Authors - Need help?
1. Check community notice boards to see if there’s a writer’s group in your neighborhood.
You can find these at the library and even online by doing a search for "local community writer's groups." Also, checkout sites like http://www.nanowrimo.org/eng/og and http://www.ehow.com/how_2242015_join-local-writers-group.html for additional help.
2. Look online for tips about writing and being a self-published author in different genres.
In addition to sites related to local writing groups, also search online for writing tips, articles, forums and information. There are many sites for writers so narrow your search to the genre related to your self-published book. You can start with sites like http://www.ebookcrossroads.com/writers-associations.html for a list of writing associations.
3. Visit your local library.
And don't forget your local library! You'll find lots of books about writing and "how to publish a self-published book."
It takes a little time and effort, but there is help available if you do the appropriate research.
And if you have questions about self-published books, or selling your books online fast, please feel free to contact me below or at www.jexbo.com. I'd love to talk to you!
Self-Published Authors: Tips for Starting an E-Commerce Website
· Find The Right Web Developer.
If you are not a Web developer yourself, make sure the developer you hire is able to do the complex work required to get an e-commerce site started. This might mean contacting developers of sites you like, or advertising to find the right developer. But take the time to conduct the appropriate research. Otherwise, you can waste a lot of time and money without any results.
· Plan Ahead.
Before opening for business, research the competition and industry trends. Figure out what your business offers that is unique. Then, focus your marketing efforts around these unique benefits. Plan your marketing strategy and decide how you will reach new customers. Also, pay attention to your budget during the entire launch process to avoid any unnecessary surprises.
· Surround Yourself with Support.
Starting any kind of new venture takes courage and support. Try to avoid the naysayers. Stick to your plan, and surround yourself with positive people. There will always be negative influencers out there who want to see you fail. Don’t let them get to you.
Instead, find the organizations and services that offer cost-effective guidance for new entrepreneurs (like the Small Business Administration, www.sba.gov, and your local Chamber of Commerce.)
As a mother and entrepreneur pursuing her business dreams, I know how hard it can be to start an e-commerce site. If you need help, or want to sell your self-published books, just let me know here or at www.jexbo.com. Thanks, and I wish you all the best!
How to Market Books - Sell Self-Published Books with Confidence
List your book online.
Of course, I have to say it. Consider posting your self-published book on my website, www.jexbo.com. It's cost-effective, and you receive your own website page and bookmarks for marketing purposes at no additional cost. Plus, jexbo caters to self-published authors just like you.
Create a website.
To build buzz, create a simple, low-cost website using a service like www.blogger.com or www.godaddy.com. Or, find a Web developer to design a website for you that focuses on the unique qualities of your self-published book. To research potential designers, check your local phone book, the Better Business Bureau, www.bbb.org, or various freelance sites like www.elance.com.
Talk to your local bookstore owner.
Stop by your local bookstore, and ask if you can sell your self-published book there. Also request a book-signing. Then, promote your upcoming event with flyers and a press release. Let local news media know why your book is unique and how people can benefit from reading it. You just might get some free press coverage!
Take advantage of grassroots efforts.
Post flyers on your community bulletin board, leave bookmarks at your library, grocery store, university, and other popular places. Be creative, and think of ways you can reach out to local organizations and businesses.
Have books handy.
When you are traveling, running errands, attending events, and taking care of day-to-day activities, always have copies of your book with you. You never know whom you will meet. Perhaps, someone will want to share your books with others, write a review about it or share it with a book club.
Talk about your book.
Whenever possible, tell people about your book and spread the word. Join reading groups that are interested in the type of book you’ve written and suggest your book for a discussion.
It takes a lot of time and effort to sell self-published books. But if you conduct the appropriate research, find the right people to help you and take action, you can boost sales without spending a lot of money on marketing.
Have questions about your self-published book? Please comment below or visit www.jexbo.com and get your free newsletter packed with valuable information!
The Secret to Finding Time to Write a Book
But there is a secret to writing a book and finishing it…schedule to write during your best time!
After all, everyone works differently, and it takes time to write a book. And the trick is finding what works best for you. If you are able to work in the morning, try getting up a little earlier than usual to write.
If you’re a night owl, find time to write later in the day. Something that works for me is to work ahead as much as possible, so I don’t have chores hanging over my head to distract me.
Once you find your ideal writing time and get into a regular schedule, you'll have your book written in no time!
In the meantime, do you have questions about selling your books online? Please let me know here or at www.jexbo.com. I'd love to hear from you!
3 Quick Tips to Self-Publish a Book
Here are some quick tips to help you with your self-publishing efforts.
1. Do some research to find the right publisher.
There are many publishers out there, and you want to find one who specializes in self-published authors. For example, if you need help with editing, find a publisher that has an editor on staff.
2. Check for hidden fees.
If you’re going to use a publisher you find online, check to see how much it will cost you in total to do the publishing.
You don’t want to be surprised with hidden costs such as shipping and handling.
3. Check the phone book to see if there are publishers in your neighborhood.
Establishing a relationship with a local publisher can be mutually beneficial. Not only are they close by, but you can stop by, ask questions and get the information you need to be a successful author.
Start with some good research, and you'll be well on your way to selling your self-published books.
Do you have questions about how to self publish a book and market it? Feel free to write to me below or at www.jexbo.com. Thanks!
It's the Perfect Time to Write a Book
Turn it into a positive and write that book you've always thought about writing…but never had the time to pursue.
And right now is a great time to write a book because getting your book published is easy!
If you find a publisher to publish your book for you, that’s great, but if not, there are lots of possibilities nowadays for self-published authors such as www.BookLocker.com, www.LuLu.com, www.Booksurge.com, and www.iUniverse.com.
Also, once you’ve gotten your book published, you can use a variety of ways to sell your book online and off. And of course, if you want to sell your self-published book online, checkout www.jexbo.com. We'd love to help you get your book out to the masses!
Got a Book Idea? Now What?
Keep a notebook handy.
This way, you can jot down ideas or words that you come across and would like to use at some point. Maybe you just need to get the idea down on paper and later will have time to think about how you want to use it?
Set aside some time each day to work on your book.
Maybe you’ll be able to write a paragraph a day, maybe you’ll be able to write a page or two a day – At the end of a year, you will have something to show for it.
Visit your local library to find resources for budding authors.
Do online research to find support for writers. And perhaps you can join a writer’s group to inspire and encourage you.
The point is to take action. You can make your book a reality, but it’s up to you to take the necessary steps to make it happen!
Need help? Check out our forum and articles at www.jexbo.com, look at these resources, or send me a note below:
http://guides.library.jhu.edu/publishing
http://www.writersdigest.com/GeneralMenu/
http://writersweekly.com/this_weeks_article/003932_03072007.html
Thanks, and if you have any questions about self-publishing and selling your books online, please let me know here or at www.jexbo.com.
How to Write a Great Headline
I think every writer has gone through this at one time or another.
Well, after a little research, here are some headline-writing tips:
1. Practice.
Read articles that you find and then develop your own headlines for the articles. Try to write several headlines for each article with varying lengths.
2. Test Your Ideas.
Get a group of friends together and share your headlines with them. Which ones do they like? Which ones interest them or put them to sleep? Get their honest feedback and suggestions. Then, use these comments to improve your headline writing on a regular basis.
3. Keep a Word List.
Keep a list of descriptive words to inspire you, boost your creativity and help avoid writer’s block. Your list will help you find something to start with quickly. Also, have a thesaurus nearby to change words in the headline to see if one sounds better than another.
By practicing, testing various headlines on friends and keeping a word-list handy, you’ll be well on your way to writing a great headline that draws readers in and conveys exactly what you want to say!
Do you have questions about selling your self-published books? Drop me a line here or at http://www.jexbo.com/. I'd love to help! Thanks!
Are you waiting for your big writing break?
· Enter writing contests.
Not only will you have a chance to win a prize, but you’ll get to re-work ideas from the responses you’re getting with your entry.
· Do some pro bono writing.
This will help you get your writing seen. For instance, write something for a neighborhood or civic newspaper. Who knows? Your article may be picked up by a paper that will pay for it. Or, your piece may be read by someone who likes your writing style and hires you for other projects.
· Find part-time work.
If you are not already doing so, try to find a job that helps you make money while giving you time to work on your writing skills. Maybe a special night or morning shift will work with your schedule? Or, maybe you can teach a writing class at an adult education program?
Here are a few sites that can help you:
www.monster.com
www.careerbuilder.com
www.elance.com
Let’s face it. There is a lot of competition out there for writers, and you may be waiting a long time to hear back from a big publisher.
Instead of wasting time and getting discouraged, continue to work on your writing skills and offer free articles. You may just get your big break when you least expect it!
For free information, tips and help selling your self-published works, please feel free to contact me below or visit www.jexbo.com. Thanks!
Time Management Tips for Authors
Instead of putting your writing off, try to schedule time each day to practice your skills. Although it sounds obvious, find the time you work best, and use that to your advantage – if you prefer to write early in the morning, go to bed a little earlier than usual and set the alarm. If you are a night owl, do household chores before you write so you are able to focus and not worry about unfinished activities.
Also, it helps to prioritize your work. If there is something that must be done, do it so it isn’t hanging over your head. And work as far ahead of schedule as you can because you never know what will come up.
Another idea is to delegate household chores when possible. Even young children can set the table or sort laundry. And if you need an energy boost, try fitting some exercise into your schedule. For instance, write for 45 minutes. Then, take a 15-minute break to walk around the block.
With a little planning, and a few changes in your schedule, you’ll find the time you need to pursue your writing passions!
Helpful, time-management resources:
http://www.marin.cc.ca.us/~don/Study/5time.html
http://www.mindtools.com/pages/main/newMN_HTE.htm
http://www.ehow.com/how_948_manage-time.html
Need help selling your self-published book? Please send your comments and questions to me below or at www.jexbo.com. I’d be glad to help!
How to Keep Your Children Busy on a Rainy or Snowy Day
· Keep a “prize bag” stashed in a closet that you fill with things picked up at discount stores or garage sales. When the kids run out of things to do, have them choose a prize to play with.
· Save ads from toy stores, and on rainy days, sit them down with markers and have them circle things they like and cross out things they don’t like. This way you also have ideas of what to get them for presents throughout the year.
· Go for a walk no matter what the weather offers – the kids will love it.
· Collect rocks and on rainy days have the kids draw faces on them. As funny as this may sound, it’s a favorite activity for my son and his friends.
By preparing a list of activities for your children in advance and being a little creative, you don’t have to worry about the weather conditions. Instead, you’ll have fun and make memories with your children.
For additional tips and activities, here are some sites I found that may help:
http://www.bigfishgames.com/download-games/genres/26/kids.html?afcode=af3189dbeebd&src=bfg12y09eng1chil&sem=usgoogl1chil&kw=children's%20games&adid=2430445162&gclid=COCK4NWssZgCFShRagodC3soVA
http://familyfun.go.com/
http://www.parents.com/preschoolers/
And if you have questions about working at home as a Mom, or your self-published book, just let me know here or at www.jexbo.com. Thanks!