The Top 3 Things Self-Published Authors Should Avoid

You’ve worked hard to write your self-published book. But there are three, key things you should know about in order to sell the most books as quickly as possible:

1. Never be afraid to ask questions about the publisher you choose.
If you are going to pay someone to print your book for you, you need to understand exactly what you’re paying for. Ask important questions up front:

• Does the price include shipping the books to you?
• Is there an editor who will proofread your book?
• Will the publisher use your book in their advertising, and if so, will you be compensated for it, perhaps with a reduced rate?
• Will the publisher help you market your book?

This way, there won’t be any surprises, and you you’ll know what to expect.

2. Never be shy about promoting your book.
Once you write your book and are ready to reach as many readers as possible, then you need to shout it from the rooftops! Tell everyone you meet about your book, send out a press release and try to secure media interviews.

Also, encourage friends, family and associates to help spread the word about your book. And if you’re too nervous to talk about it, have bookmarks, handouts, t-shirts, and other marketing materials printed to help advertise your book.

3. Never give up.
There will be disappointing times when you’re trying to sell your book, but you need to keep looking ahead. If you don’t believe in your book, why should anyone else?

You need to surround yourself with positive people who can encourage you during difficult days. For help, find a writing group online, or check with your local community center and join a group where you can meet face-to-face.

Patience Pays!

You spent many days away from family, friends and fun to complete your book. Now, before jumping on the marketing bandwagon, take the time to ask your publisher questions, prepare a promotional plan and get support. You’ll save time, money and stress in the process. Plus, you’ll end up selling a lot more books!


Do you have questions about self-publishing your book? Feel free to write to me here or at www.jexbo.com. I'd love to hear from you!