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Tips for Running a Business and Self-Publishing a Book While Raising a Family

As the New Year approaches, I thought I’d share some of my tips with you on running a business, self-publishing a book and raising a family at the time. I know I’ve mentioned this before, but it bears repeating:
Be organized and work ahead as much as possible.

Something I love are the free, printable calendars available from a number of websites (search “free printable calendar” and you’ll find a number to choose from). When I need to have a day organized carefully, I print off a calendar with everything for that day in set blocks of time so I can follow it closely.

Most of the time, I just need a weekly calendar-page printed with the jobs I have to do, and I print off one copy to keep next to my computer and one copy to keep in my purse. I check it every night to be sure I know exactly what I need to do for the upcoming day.

With the school calendar, I need to change some of my schedule to include carpooling, after-school practice times, and additional school and church activities. For me, this means back to working early in the morning, rather than in the middle of the day. For you, it might mean working later in the evening.

Finally, be sure you set yourself some sort of schedule to follow, even if it’s as simple as doing laundry on Mondays, sending e-mails at 8:30 am, or writing 3,000 words per day. It’s easy to let time slip away if you don’t have a goal to reach each day, but it’s also just as easy to accomplish something if you put your mind to it.

Do you have questions and need help with writing and marketing your self-published book? Please contact me here or at http://www.jexbo.com/.

Happy 2011!

Holiday Greetings!

I’d like to take this opportunity to say "Thank You and Happy Holidays" to all the writers who have their books listed on jexbo, and to all the readers who have bought the books listed.

I'd also like to thank you, my blog readers for all of your great feedback in the past year.

My favorite things are reading and writing, and I’m thrilled every day that I’m able to help other readers and writers connect!

I hope all of you have a wonderful holiday, and keep on reading and writing!

Jill

How to Plan for a Successful New Year as a Writer

The start of a new year is a great time to set some goals for yourself. Here are some ideas for writers to consider to plan for a successful new year:

There are a couple ways to set writing goals.

Manage Your Time.

Do you want to work for a certain amount of time per day or week?

Or would you prefer to write a certain number of words per day or week?

If you can put a manageable amount together, it will be much easier for you to stick with it than if you start with an unreasonable amount.

Join a Writer’s Group.

You can check community center boards, or libraries or bookstores. These groups can support you throughout the year and keep you from getting discouraged and giving up on your goals. If you can’t find a group, start your own!

Ask around or advertise locally to find others who are interested in meeting once a month or so.

Reward Yourself.

Set up some rewards to keep yourself motivated. For instance, every 10 pages written you get a day off from writing, or an extra 15 minutes of sleep.

You can have bigger rewards for reaching bigger goals – a new computer game for 100 pages written. Think of something you’d really like, and use the thought of it to keep you working.

Do you have questions about self-publishing? Please write to me here or at jill@jexbo.com

Tips To Complete Your Self-published Book by the End of the Year

If you’re trying to finish your self-published book by the end of the year, good for you! It’s great to have a goal, and to have a timeframe to reach that goal.

Think about putting together a checklist of what needs to be done in the next few weeks.

  • Is your book finished, or do you have a good idea how long it will take to finish?
  • Have you chosen a self-publishing firm?
  • Have you checked references for that firm before sending them any money?
  • Have you had someone read through your book to give some feedback?
  • Will you be using an editor to proofread your book?
  • Do you need to choose a design for your cover?

It helps if you can break your checklist down to manageable pieces and work through them step by step.

Of course if you haven’t completed your self-published book by the end of the year, don’t worry! As long as you have a goal and you’re working to reach it, you’ll get there sooner rather than later.


Do you have questions about self-publishing, please contact me here or at www.jexbo.com. Thanks!





Tips for Writing During the Holidays

I know the holidays are always a busy time, and with all the preparation that everything requires, writing can sometimes take a backseat to everything that’s going on around you.

Something you might try is working ahead in your writing so you can take a break. If you have a certain number of words you like to write a day, try to write more on some days so you have a free day that won’t make you feel like you’re cheating yourself on writing time.

Another thing to do is adjust your schedule by a small amount, such as get up 15 minutes earlier a few days a week, and use that time for holiday preparations. Use one day to get all the presents organized in a pile and  another day to get the wrapping paper together and then another day to start wrapping. It might be slow-going, but if you break it into small amounts, it doesn’t feel so overwhelming.

Finally, ask for help with getting everything ready. Friends and family might be able to do some shopping or meal preparations that you need done, and that gives you the time to write that you would otherwise have to spend running errands.
 
Do you need help finding the perfect gift? Please write to me here or at http://www.jexbo.com/.

How to Thank the People Who've Helped You with Your Writing Career

Actually, writing a book may be a job you do alone, but nearly everyone has help along they way. You might not have someone who does research for you, or who types as you dictate, but you more than likely had a friend or two read through your book as you wrote it, or perhaps someone stopped by with dinner so wouldn’t have to stop working one night.

There are several things you can do to thank them for their help, and to let them know you appreciate what they did for you.

First of all, consider including them in a dedication or “with special thanks” section at the front of your book. Just as it’s thrilling for you to see your name on your book, it’s thrilling for your friends to be included.

Second, think about something special you could do for your friends who helped. It doesn’t have to be expensive – maybe just invite everyone over for a book launch/thank you party and order pizza for them.

Finally, don’t forget the best and simplest way to thank someone – just tell them. Say how much you appreciate their help and friendship and let them know how much it meant to you while you were working on your book.

Do you have questions about self-publishing or finding the perfect gift? Please write to me here or at http://www.jexbo.com/.

How to Avoid Scams as a Self-Published Author

There are so many benefits to self-publishing a book that I don’t need to list them all for you here. But there are also some pitfalls you need to avoid.

First of all, when choosing a company to publish your book for you, you need to be sure you’re dealing with a reputable firm. Check with the Better Business Bureau, ask for and confirm references, and don’t be afraid to ask for more information about the company before you hand any money over.

Second, find out what you’re paying for. Does the price include services you don’t need, and if so, can you have that cost deducted from your total? Also, check to confirm you will get everything you need for the fee.

Will the company ship the books to you? Or if they sell them directly to the readers, will they include a shipping cost that changes the price of your book?

I think self-publishing is a great way to get your books out into the market, but you have to remember to use your head while you’re looking for a publisher, and not forget to be cautious when you’re the one paying for a job to be done.



Do you have questions and need help with writing and marketing your self-published book? For additional resources, check out our self-published interview series at http://www.jexbo.blogspot.com/.

What You Can Do Now to Get Ready for the Holidays as a Self-Published Author

If you’re a self-published author, you’re probably one of the busiest people around, but you’re also probably an organized person. It’s a big job to write, publish, and market your books yourself, so you’re able to handle doing several jobs simultaneously.

Something you really need to consider is how you’re going to promote your book for the holidays, and it’s never too soon to start!

  • One way to do this is using the free social media outlets online such as Twitter and Facebook to generate some buzz for your book. If you haven’t already opened an account on these sites, now’s a great time to start.

  • Once you’ve set up your account, use it to mention your books as often as possible, especially mentioning the gift giving season and how your book would be the perfect present to give someone.

  • Another thing you might try is asking around at local bookstores and community centers to find out if you could do a reading from your book during the holidays, then after the reading have already gift-wrapped copies of your books ready to sell. Having already done the wrapping will make your book stand out from the rest as an easy gift for the buyer to give.
It’s a great time to get ready for the holidays, and starting now will put you ahead of the rest.



Do you have questions and need help with writing and marketing your self-published book? For additional resources, check out our self-published interview series at http://www.jexbo.blogspot.com/ or contact me at http://www.jexbo.com/ .

Interview with Linda Leon, Self-published Cookbook Author

Today at jexbo, we talk to self-published cookbook author, Linda Leon. Here’s what Linda had to say:

Tell us about your self-published book.

I am certified in Health and Nutrition, and devoted my life towards helping people to improve their lifestyle. When I first began, I would present healthy lifestyle information on a TV program that I produced which included a cooking section. Later, a friend suggested that I put the recipes in a cookbook and I did.

Having a cookbook really helped people so I began to do health seminars within the community and the book did really well as a sales tool with healthy benefits. My self-published book is called, “Effortless Vegetarian Cooking.” It is available at www.mvpmedia1.com/effortlesscooking and Amazon.com.

Why did you decide to self-publish?

I decided to self publish after having a very bad experience with a small publisher that did another book. That experience left me with a garage full of books and I quickly had to learn to liquidate them. That bad situation turned into a good thing, because it taught me how to sell books and caused me to learn about the publishing industry.

What was your biggest challenge to overcome in self-publishing your book and why?

My biggest challenge was finding my niche. It takes a long time for most people to be able to find their niche. It is a lot of trial an error. Some things work, others do not, but you have to keep pressing until you find that niche.

How did you overcome that challenge?

I just kept telling people about the book, putting the information in front of as many people as I could and stayed active with every way that I could think of to promote the book. Eventually, I was given an opportunity to expand my television outreach and I found my target market upon that expansion.

What has been the best part about self-publishing your book and why?

Control and not having to be subjected to a royalty. I was very satisfied with the results of my book activity and did not feel the need to find another source to help me with the books.

What advice do you have for other writers who are self-publishing their book?

Learn as much as you can about the industry and be prepared to do marketing on a regular basis if you want results. Writing the book is the easy part, marketing is the hard part. It can also get expensive, so you should never spend beyond your means.

You also have to identify what your true motive is for writing the book. If you want to write to get rich quickly, you may be in for a rude awakening. If you write because you enjoy the craft, then more than likely your book will become profitable.

Having a pure money motive will not sustain you for the time it will take to fully develop your marketing and PR. Once you begin marketing and PR, it really becomes a part of your lifestyle.

Is there anything else you would like to add?

My experience with the small publisher taught me to learn and it encouraged me to help others. I would not want to see anyone go through what I went through so I started Book Marketing Professionals at www.bookmarketingprofessionals.com. We help authors with their book publication and marketing efforts. Our motto is we assist from manuscript to marketing. I really enjoy working with authors and they can contact me at Book Marketing Professionals.

Thanks for your insights and information Linda. Good luck with more books sales!

And if you have questions about self-publishing, please contact me here or at http://www.jexbo.com/. Thanks!

Interview with Self-Published Author, Eugene Stovall

Today at jexbo, we talk to self-published author Eugene Stovall. Eugene has written four, self-published books, and has some great information to share:


Tell us about your self-published books.

I have four self published books:

Frank Yerby: A Victim's Guilt [2007 IPPY Bronze Medal winner]

Blood And Brotherhood: A Novel Of Love In A Time Of Hate

The Idumean Covenant: A Novel Of The Fall Of Jerusalem

Cassandra's Curse: A Black Life In A Police State

My books are historical fictions written in the genre of Frank Yerby's costume novels and are intended not only to entertain but to debunk historical myths.

The books are available on my website, http://www.eugenestovall.com/. And also at Amazon.com, Eloquent Books [eBook], Kindle Books [Amazon Electronic Reader] and Borders Books.

Why did you decide to self-publish?

I could not interest any publisher, distributor or agent in representing my work.

What was your biggest challenge to overcome in self-publishing your book and why?

In the beginning, my challenge was to believe that I had something to say… something important. But the major obstacle I faced, not only in the past, but even now, is the question frequently posed by friends and family: “Who will buy a book that you’ve written?”

Frank Yerby put it another way. He said that all writers must overcome the obstacle of believing that their writing is an aspect of hubris or arrogance.

Even after deciding to write, I had to face the simple fact that I needed to do a lot of work before I could focus my thoughts, research my facts and develop the literary style expected of an accomplished writer. So I spent a great deal of time writing before I could overcome the skepticism of either my friends and family... or myself.

What has been the best part about self-publishing your book and why?

By working at my craft for almost ten years now, my writing style as a costume novelist continues to develop. I have learned to make my readers laugh and cry ... and end my novels in a way that makes the reader gasp because the ending was unexpected.

I have received a number of excellent reviews, both online as well as in literary magazines, which tells me that I am on the right track. At the same time, my understanding of the business of publishing and selling books is resulting in a number of solid opportunities. Thus, the best part of what I do is that I grow not only as a writer, but also as a business person.

What advice do you have for other writers who are self-publishing their book?

The most important advice I can offer any writer, whether self publishing or not, is to read.

I have always read for my own enjoyment, but once I became serious about writing, I realized how important it was to study the various literary styles and discover the right one for me. Each writer must make this same discovery, if that writer hopes to discover the road to success.

Is there anything else you would like to add?

I believe my recent trip to China to participate in the 2010 Beijing International Book Fair was successful. Several Chinese publishers are currently reading my books. One has even inquired about my financial requirements. So I am very excited about the prospect of selling the rights to my books to a Chinese publication house.


That’s great news Eugene! We wish you all the best! Thanks for your insights.

How about you? Do you have questions about writing and selling a self-published book? Please write to me here or at www.jexbo.com. I’d love to hear from you!

Interview with Self-Published Author, Tom McQueen

For today’s self-published author interview, we talk to Tom McQueen, author of “Letters to Ethan: A Grandfather’s Legacy of Live & Love.” Here’s what Tom had to say:

Tell us about your self-published book and where it is available.

Patients who had come to see me for counseling for over 25 years who had lost a parent or grandparent motivated me to write “Letters to Ethan.” They said that while they may have been left a house, a car, or some other material possessions, what really would have been meaningful and helpful to them would have been to leave a letter or note from their loved one containing some affirmation of love or advice that they would have treasured as a legacy.

When my son was born, I began writing him "legacy letters" on his birthday, recounting the experiences we shared during the year and telling him how much I loved him and what faith I had in him. Then when my grandson, Ethan, was born those letters turned into a book which has been endorsed by Coach Lou Holtz, Dick Vitale at ESPN, Rudy Ruettiger (inspiration for the movie, Rudy) and others.

The book is available at http://www.legacynationusa.com/, http://www.letterstoethan.com/, and as of November 1st, at http://www.amazon.com/ as well as other retail outlets.

Why did you decide to self-publish?

I decided to self-publish because I wanted control over my work. I also wanted to keep 100% of the royalties and use them to help fund projects associated with our not-for-profit, American Family Foundation, Inc.

What was your biggest challenge to overcome in self-publishing your book and why?

My biggest challenge was developing an effective marketing and PR plan. To respond to that challenge I sought endorsements from recognizable public figures that I thought would complement the theme of the book. I was actually surprised at the people who were willing to reach out and help after they had read the manuscript.

What has been the best part about self-publishing your book and why?

The best part of self-publishing has been the ability to control the outcome of the final product and maintain both the integrity and the intent of the theme of the book. To me, this was the tipping point when the decision needed to be made as to whether or not to accept the offer of a publisher or to do it myself.

What advice do you have for other writers who are self-publishing their book?

My advice is that if you have a clear vision of what your book project needs to look like, and you have the drive and ambition to make that happen, then by all means self-publish. In addition, you have to be willing to partner with editors, cover designers, typesetters and others who may not always share your vision or who, in fact, may have a better idea for getting your message out.

Collaboration and cooperation is the key, and writers have to be of that mind set to be successful with self-publishing.

Is there anything else you would like to add?

Sometimes I think that authors aren't aware of the tremendous power and potential that they have to make a positive difference in the lives of others. Being an author isn't a job or a career.... it's a vocation...and while the calling that we have is a special gift, it also carries with it a tremendous responsibility to contribute to the common good. Thanks for the opportunity to share these thoughts....


Your book sounds very interesting Tom. Thanks for your inspiration, and we wish you all the best!

How about you?

Do you have some inspiring information to share with other, self-published authors? Please write to me here or at http://www.jexbo.com/. I’d love to hear from you!

How Do You Get Book Publicity? – Interview with Melanie Rembrandt, author of “Simple Publicity”

Ever wondered how to get publicity for your book without spending a lot of money?

Well, Melanie Rembrandt, owner of Rembrandt Communications, http://www.rembrandtwrites.com/, and jexbo’s publicist, has summarized her extensive, publicity and SEO copywriting experience into a simple guide anyone can follow to build buzz.

Instead of spending a fortune on a big agency or service, you can do your own public relations with this simple and inexpensive book. Here’s what Melanie had to say:

Tell us about your self-published book and where it is available.

After spending years helping entrepreneurs who wasted time and money on public relations agencies and SEO scams, I decided to create a simple guide to help them do their own public relations. It’s called, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending a lot of money.”

Inside, you’ll learn the number one way to get press easily, what never to say or do during a media interview, the four big myths about getting publicity, and a lot more. There are easy guidelines for creating a press release, preparing a media kit, optimizing your site for the search engines, and more.

In a matter of hours, you’ll be able to start generating media attention for your book, business or organization – for less than $25.00!

“Simple Publicity” is available on my site at http://www.rembrandtwrites.com/, on jexbo at http://www.jexbo.com/items/211 and on Amazon at http://amzn.to/simplepublicity.

Why did you decide to self-publish?

I wanted to share my simple, publicity tips with entrepreneurs as soon as possible. And self-publishing allowed me to get my message out fast.

In a matter of weeks, I was able to share the book with new buyers and my established audience (via my free newsletter and various blogs at StartupNation, PINK, Smallbiz America, and others).

By self-publishing “Simple Publicity,” I have complete control over the entire process including creative, editing, marketing, sales, and promotion.

What was your biggest challenge to overcome in self-publishing your book and why?

The entire self-publishing process, including the writing, editing, research, and marketing, takes a lot of hard work. The biggest challenge was finding the time to finish the book while continuing to run my public relations and SEO copywriting business.

To overcome this challenge, I got up in the wee hours of morning to finish my “to do” list for the book. This process worked out well, and I was able to work on the self-publishing process before starting my “regular” workday.

What has been the best part about self-publishing your book and why?

The best part about the self-publishing process was being able to provide struggling entrepreneurs with the information they needed quickly to start publicizing their businesses.

All of the PR and marketing data out there can be overwhelming. And it was a real joy to simplify the publicity process and distribute the information to those who needed it as fast as possible. Now, instead of being overwhelmed and broke, entrepreneurs can learn how to do their own PR for the book cost of $19.99!

What advice do you have for other writers who are self-publishing their book?

Write down your goals, conduct research on the services available to help you with the process, set a schedule for writing and marketing, and then, stick to your schedule. By working on your book a little each day, you’ll be surprised at how much you can accomplish in a few weeks, and your book will be done before you know it.

Plus, there is a lot of great information available to help you succeed at http://www.jexbo.com/, http://www.selfpublishing.com/, http://www.copyright.gov/, http://www.bookmarket.com/ and more.

Is there anything else you would like to add?

Writing a book and self-publishing are a lot of work. But you will enjoy complete control and the satisfaction of selling your book when, where and how you want! Go for it, and don’t let anyone tell you it can’t be done!

And if you want some free information on how to build buzz for your books, please check out my site at http://www.rembrandtwrites.com/. I offer a free, weekly newsletter, reports, blog entries and a lot more.


Thanks for your inspiration and tips, Melanie. All the best with “Simple Publicity”

How about you? Do you need help selling your books online? Please let me know here, or visit http://www.jexbo.com/ to post your book for free and get some valuable information on self-publishing.

Self-Published Author Interview – Diane Marentette of The New Brain for Business Institute

If you have questions about self-publishing your book, check out my interview today with Diane Marentette. She and Richard Trafton are the authors of “A New Brain For Business,” and Diane had some great information to share…

Tell us about your self-published book.

Our book is "A New Brain for Business: Leadership Practices that Unleash the Very Best from Your People and Your Business." We wrote the book to capture the work we had been doing with our clients, because they were asking for it (you may want to watch our video on our site to hear more about this)!

We published it in May of this year, and it is now available in three formats: a hard copy is available directly from our website at www.newbrainforbusiness.com and both a paperback copy and a Kindle version of the book are available at www.Amazon.com.

Why did you decide to self-publish?

We submitted eight or nine proposals to publishers or agents and ultimately spoke with five of them. In every case where we had a conversation, they were all interested in our completing an “author’s marketing plan” that would convince them that we would do what it takes to sell books.

At the time, that felt like it was taking us in a direction that would pull us away from our work with our clients, which is where our hearts are. In addition, a good friend had self-published a book and was very pleased with the results, so we decided to take that route.

What was your biggest challenge to overcome in self-publishing your book and why? How did you overcome that challenge?

We started with website providers who published “on-demand.” The company we started with turned out to be extremely unresponsive and unhelpful with technical problems (we work exclusively with Apple products, and that company only wanted Microsoft output).

We struggled with that for several weeks, finally got the book to “proof” and were very dissatisfied with the output. The big learning, however, was that “on-demand publishing” meant that if a client wanted to order a book, it could take literally weeks to receive a copy.

Once we realized that, it became pretty easy to shift gears. We then found a printer and a fulfillment house and got on with the process of publishing the book for sale on our website. (It was inexpensive and easy to then get a Kindle version on Amazon. We just made a paperback version available, too, and that was remarkably easy and fast!)

What has been the best part about self-publishing your book and why?

We were able to do it quickly and “control” the process and output. We got the book out and are able to use it in our business.

Getting it published has had a huge impact on our approach to our business and our future, a real milestone for us. So, there have been many “best” parts of self-publishing our book!

What advice do you have for other writers who are self-publishing their book?

Clarify your intentions and expectations. Are you hoping for a best seller? Are you hoping to make much money? Are you wanting to have a book available for any specific reason, such as supporting other work you do? Will you be satisfied if no one buys the book but you got it published? Are you willing to spend some money to get it published - although most self-publishing efforts are extremely inexpensive, they also do not get you much return.

Self-publishing is hard because of the potential “false” promises it holds - thinking through the promises you think self-publishing holds for you and asking questions to find out if they are real is the best advice we can give!

Is there anything else you would like to add?

If you want a “professional looking” book, get an editor to read and help you at least get the language and syntax correct. Get an illustrator for pictures and layout, and a great cover.

Think through every aspect of the book, and don’t accept your proof just because you are tired of the entire process! You’ve made it this far (written the book) but you are not done. Bring it home.


Fantastic advice Diane! For more information about Diane and Richard’s book, “A New Brain For Business,” and how to use your new brain for business success, visit http://www.newbrainforbusiness.com/.



And if you have questions about selling your book online, please write to me here or at www.jexbo.com. I’d love to hear from you!

Self-Published Author Interview Series – Robert M de la Torre – 9-28-10

Today, we talk to self-published author, Robert M. de la Torre, author of "Six Great Short Stories." Here are Robert’s tips:

Tell us about your self-published book and where it is available.

My self pubished book is: "Six Great Short Stories" and it's available on Amazon.com, Barnes and Noble and other, online bookstores.

Why did you self-publish your book?

I chose to self-publish because of the time factor. I wanted to get my work out there uninterrupted and within a timeframe that was suitable for me.

I also wanted to have my work published as a manuscript, without the editing and formatting of mass produced literature so that people would actually be able to read the work that I have done, as if I were speaking the way I usually do.

What was your biggest challenge to overcome in self-publishing your book and why?

My biggest challenge was to learn how to use the tools that self-published authors face… learning the techniques and how to develop them. Also, I wanted to get my art work on the cover of the book, sometimes tracking down the artists who created them and getting their permission. Although, I do most of my art work myself, as I am an abstract artist and love to paint.

The best part of self-publishing was the feeling that I was in control all the way through. I didn't have to meet deadlines, and I could feel free to to back and change what I thought was necessary, and also embellish later the things that I left out.

What advice do you have for other writers who are self-publishing their book?

My advice to those who want to go the self-publish route is not to be afraid to get creative. After all, think of it as a project that will reward you and others later on. Before you decide that the work you have created is what you want others to see, have some people you know read it and critique, then go at it and get it done. Don't put yourself on a time table, take it easy all the way through.

In addition, take a look at what others have accomplished. You'll be surprised how much you get out of it and how it will assist you in making decisions. Also, think of your creation as a work of art, after all that's what it is.

Great insights Robert! Thanks! All the best with your self-published book.



How about you? Do need assistance marketing and selling your self-published book online? Check out the free marketing we offer self-published authors at http://www.jexbo.com/ or send me a note. I can help!

Self-Published Author Interview Series – Colleen Rae

In today’s self-published interview series, we caught up briefly with self-published author, Colleen Rae about her book, “Mohave Mambo.” Here’s what Colleen had to say:

Tell us about your self-published book and where it is available.

“Mohave Mambo” is an adventure, suspense novel about exotic dancer, Lola Raines from Las Vegas, who witnesses a murder and must flee for her life. She hides out in a small town in AZ, meets a cowboy, falls in love and begins a new life, unaware that a killer is on her trail.

The book is available in three book stores locally; Tree House Books and Readers World Books in Holland, MI and Saugatuck Bank Bookstore in Saugatuck, MI. Also, it is available on my website; www.colleenraesnovels.com.

Why did you self-publish your book?

I decided to publish after I had tried for two years to attract an agent or small publisher without success.

What was your biggest challenge to overcome in self-publishing your book and why?

My biggest challenge with self-publishing is the marketing end of it. I find it very difficult even though I do readings/book signings and try to consign my books to different bookstores.

What advice do you have for other writers who are self-publishing their book?

I would advise other writers who wish to self-publish to go for it, but have a marketing plan in place, if possible.

Thanks for your quick tips Colleen, and we wish you all the best with your self-published book!

How about you? Do need assistance marketing and selling your self-published book online? Check out the free marketing we offer self-published authors at www.jexbo.com or send me a note. I can help!

Self-Published Author Interview Series – Angeline Boyer

Today, we have the pleasure of discovering about the self-publishing experience from Angeline Boyer, author of a series of self-published books called the “Missing Peace.” Here’s what Angeline had to say:

Tell us about your self-published book.

I have created a series called the Missing Peace, which includes over 10 different books that help improve lives through yoga techniques. These books are targeted to a variety of different audiences with topics ranging from Yoga Techniques to Help You Sleep Better to Improve Your Golf With Yoga Techniques. They are all available on Amazon.com and by special order in all major bookstores. I have self-published all of these books through my publishing company, Princeton Design Group, Inc.

Why did you decide to self-publish?

Many authors are reluctant to go through the process of “traditional” publishing as it takes a significant amount of time to send query letters to publishing houses in the hopes that the book is right for the house.

On the contrary, my primary concern was that I wanted to remain in complete control on the creative, publishing, and marketing aspects of my book. I had a specific goal for each of my books, and I did not want the publishing house to decide what needs to be changed in regards to the content of the books. I have a passion to convey certain messages to the readers and I wanted to maintain that.

What was your biggest challenge to overcome in self-publishing your books?

Self-publishing a book involves a significant investment in time and money. It is important to stay focused and maintain the willpower to keep going as a self-publisher and overcome the hurdles that come your way. In spite of my initial inexperience and difficulties in the industry, I kept my determination to face the challenges.

How did you overcome these challenges?

I was able to overcome these challenges through patience, hard work, and perseverance. The success I experienced as each of my books were published motivated me to continue.

What has been the best part about self-publishing your books?

The best part is my sense of accomplishment I experienced after publishing my first book. I have used my previous experience to perfect the process, and it has ultimately created the opportunity for me to be able to publish more material at anytime in the future.

What advice do you have for other writers who are self-publishing their books?

As an author, it is important to conduct a thorough and careful review of your objectives before you begin the self-publishing process. Fully research your publishable materials, chalk out a publishing plan and be flexible enough to tweak it as you go along. Do not be driven by simply the success of completion. Take it step by step. Fulfill your passion of writing and publishing and your success shall follow.

Is there anything else?

Please visit www.amazon.com or my web site (http://thevitalbreath.com/) for more information.

Thanks for your insights Angeline, and we wish you all the best with your future book sales!

How about you? Do need assistance marketing and selling your self-published book online? Check out the free marketing we offer self-published authors at www.jexbo.com or send me a note. I can help!

Thanks!

Self-Published Author Interview Series – Beverly Barna

I hope all of you had a great holiday! Today for our self-published interview series, we talk to Beverly Barna, author of “Infertility Sucks! Keeping it all together when sperm and egg stubbornly remain apart,” and “The Daughter of Dreams.”

Tell us about your self-published books.

I have two self-published books: Infertility Sucks! Keeping it all together when sperm and egg stubbornly remain apart and The Daughter of Dreams

Both are widely available online and at select bookstores. “Infertility Sucks!” has been around longer and has turned up in retail sites around the world.

Why did you decide to self-publish?

The short answer in both cases is that I was ready and going through conventional channels felt like it would take too long. In the case of “Infertility Sucks!,” I was on a mission to change the way people thought about and talked about infertility. I wanted to be a trailblazer and shake things up and just wasn't finding an agent or publisher who "got it." So I gave myself a deadline, shopped the self-publishing market and went for it.

In the case of “The Daughter of Dreams,” I found a nearby small self-publishing house who had an illustrator, David White, whose work knocked me out. His style was exactly what I had in mind for my story, so off we went.

Again, in both cases, I felt that the market had room for the message and approach I wanted to present to the world.

What was your biggest challenge to overcome in self-publishing your book and why?

I would have to say the biggest challenge has been marketing, and increasingly, getting through the all the noise and clutter in today's media. It's a totally different world of communication. On the one hand, the technology puts everything at everyone's fingertips. On the other hand, it's harder than ever to get heard. It can also be hard to find the time to do all the things I'd like to do and to do it well.

What has been the best part about self-publishing your book and why?

The best part for both has been seeing the books, holding the books, reading the books. For “Infertility Sucks!,” I have achieved a lot of what I set out to do. The public perception of infertility and the dialogue about it has changed completely. The book, along with National Infertility Survival Day ™, which I founded, have contributed to that. I still get great feedback on the book, and it has outsold books that were published through traditional channels. So there!

For “The Daughter of Dreams,” which I wrote for my daughter, whom my husband and I adopted in China in 2001, the best part is the pride she takes in the book, herself, and her mom. I also -- and this will sound corny, but it's true -- feel very strongly that this book will change the way people think about adoption. It's a children's book, but it's also a book that adults can appreciate as literature. It's a book about adoption, but the story is universal. It's a writer's book, but it's also a work of art, thanks to gorgeous illustrations.

What advice do you have for other writers who are self-publishing their book?

Own the process. It was long ago impressed upon me how important it is to present clean, correct and highly professional writing to gain credibility. Since self-published authors may face prejudice regarding their legitimacy, it's crucial that we not feed that perception by presenting our work and ourselves as anything less than competent at a minimum. Edit copy; insist on perfection to the extent it's attainable; and make them eat your words -- and be glad they did.

Once published, force yourself outside of your comfort zone to promote your work and yourself as an author. Every time one pushes the parameters, something is learned and therefore gained. Have fun. Be proud. As I tell myself at least once a week: There is not much joy in being celebrated posthumously.

Thanks for your tips Beverly. Your books sound very interesting.

Do need assistance marketing and selling your self-published book online? Check out the free marketing we offer self-published authors at www.jexbo.com or send me a note here. Thanks.

Self-Published Author Interview Series – Tina Alwood

Today, we talk to Tina Alwood, self-published author of “Isabella Learns to Be Thankful.”

Tell us about your self-published book.

My first book, “Isabella Learns To Be Thankful was released at the end of May. The second book, “Isabella Learns To Share” will be available soon, and the others will follow later this year.

Isabella is five years old, and she is learning all these lessons with the help of her family.

Why did you decide to self-publish?

I self-published because I didn’t want to go through the steps needed to have someone publish for me. I wanted the books out now. I do have 22 more titles and would like to have them published. Publishing is expensive, and I would not be able to afford to publish and market that many titles.

What was your biggest challenge to overcome in self-publishing your book and why?

I did not have any challenges in self publishing. I am working with a company, authorhouse, and they have been outstanding.

What has been the best part about self-publishing your book and why?

The best part of self-publishing my book is learning the book business first hand. I know the ins and outs of what it takes to publish and market a book. It’s a lot of hard work and effort but certainly worth the satisfaction of seeing your work in print and able to share it with others.

What advice do you have for other writers who are self-publishing their book?

My advice to other authors that want to self-publish is to find a company that will offer you marketing. Most brick and mortar stores will not put self-published books on their shelves. You will have to do the marketing yourself and get your book out there. If the publishing company offers a good marketing kit or marketing advice, this is a very important tool in the process.

Is there anything else you would like to add?

If you want to make money on your books, you have to consider marketing your book as a job, not a hobby. Every day, I make contacts with bookstores, magazines, TV, newspapers, etc. to market my book. The more people see it out there, the more intrigued they will be to buy it.

Thanks for your insights Tina, and all the best with your books!



How about you? Do need assistance marketing and selling your self-published book online? Check out the free marketing we offer self-published authors at www.jexbo.com or send me a note here. Thanks.

Self-Published Author Interview Series – Corinne Frontiero

As part of today’s self-published-author interview series, we talk to Corinne Frontiero, author, presenter and facilitator.

Corinne is the author of three relationship recovery e-books: "Moving Forward," "Project Teen Intervene" and the "Children’s Divorce Support Group," www.booksonrelationships.net. Corrine has a new book coming out and tells us about her experience with it here.

Tell us about your self-published book and where it is available.

I have a new release coming out which is soon to be added to my website and Amazon.com. I hope to have it on jexbo, as well. It is an Anthology of Divorce, Dating and Parenting Wisdoms. It is a collection of 180 articles written as a National Divorce Support Examiner for Examiner.com.

My relationship recovery book, “Moving Forward - A Handbook designed for the Divorced Individual” may be purchased on Amazon.com, online at Barnes and Noble, CreateSpace, and of course, on my website www.booksonrelationships.net

Why did you decide to self-publish?

I wanted to be involved in my own business.

What was your biggest challenge to overcome in self-publishing your book and why?

For the Anthology, in particular, it was difficult transferring the articles over to my hard drive from my column because there were so many. But, I believe it was all worth it in the end.

What has been the best part about self-publishing your book and why?

Through writing the Divorce, dating and parenting articles, it has brought me an opportunity to help the general-public in a difficult economy by bringing resources to the public.

What advice do you have for other writers who are self-publishing their book?

Make sure to research different sites where you may sell your books. Get out and about too. Local bookstores may invest and take some of your books to sell. That’s a start, at the very least.

Is there anything else you would like to add?

Always be consciously aware of new networking possibilities. Brainstorm with other people about writing. Do a workshop on your topic once in a while just because you can. Attend workshops and spend some time on the computer to advance your knowledge of how to share your work(s).

Believe in yourself and keep writing.

Thanks again for your great motivation and advice Corinne! We wish you all the best with your books and future engagements!

How about you? Do need assistance marketing and selling your self-published book online? Check out the free marketing we offer self-published authors at www.jexbo.com or send me a note. I can help!

jexbo Self-Published Author Interview Series – Gabriel Schechter

Today, I had the pleasure of interviewing self-published author Gabriel Schechter. After publishing three books, here’s what Gabriel had to say…

Tell us about your self-published book.

I've published three books of baseball history, all available at www.charlesapril.com. The first two are available at Amazon.com, and other stray sites and stores. The books are: 1) VICTORY FAUST: The Rube Who Saved McGraw's Giants (2000), 2) UNHITTABLE! Baseball's Greatest Pitching Seasons (2002) and 3) THIS BAD DAY IN YANKEES HISTORY (2009)

Why did you decide to self-publish?

My first book was about a fairly obscure player, and I couldn't get a mainstream publisher interested in it. I also had a nibble about a possible film deal and preferred owning the rights to the book if that materialized, which it did (the deal, not yet the film). I had enough savings to finance it, so I did it.

What was your biggest challenge to overcome in self-publishing your book and why?

The biggest challenge was, and continues to be, marketing – finding the time and energy to promote the book and seek markets for it, finding the motivation after running into roadblocks and disinterest, and being persistent at exploring possibilities for selling copies.

What has been the best part about self-publishing your book and why?

By far, the best part was that I was able to create and produce all three books exactly the way I wanted them to read and look. With the help of good typesetters and cover designers, I produced three books I'm very proud of and which are my, not another publisher's, version of what they thought my books should be.

What advice do you have for other writers who are self-publishing their book?

It echoes what I said earlier. Be prepared to devote as least as much time and energy to marketing and selling the book (and filling orders) as you did to putting the book together. There are so many little business details that have to be attended to that it can be all-consuming.

If you can afford it, hire professionals in specialized fields (distribution, publicity, accounting, etc.) to take up some of the workload. But the bottom-line responsibility is yours, and you can't overlook things that are a nuisance but still important.

Is there anything else you would like to add?

Dan Poynter's books are very helpful, though as with all advice some of it will apply to your venture and some won't. First and foremost, produce a book that you would want to read and are proud to have your name on. Then be prepared to do everything you can to sell those copies!

Excellent advice Gabriel! Thank you!

And how about you? Do you need help getting the word out about your self-published book? Send your questions to me, and check out the free information at http://www.jexbo.com/.

The Goddess Biker, Jennifer Bair, Tells Us About Her Self-Published Book

Have you ever talked to a Goddess Biker before?

Well, as part of our self-published interview series, today I’m talking to Jennifer Bair. Jennifer is an author, musician/vocalist, and spiritual consultant.

Tell us about your self-published book and where it is available.

“Open Road: A Goddess- Biker Guidebook” gives you a touchstone for your own journey inside. This book will provide a set of tools for choosing the right bike, getting on the road on your own terms and helping others do the same. It’s a metaphor. Even if you don't intend to ever ride a motorcycle, it gives you a simple process for navigating your life's purpose and inner road toward happiness.

Why did you decide to self-publish?

After a long year of queries to potential literary agents and small, Indie publishers, a multitude of workshops given and taken, college-level writing courses and many sleepless nights worrying over whether this message would ever have a voice, I decided to bite the bullet and self-publish.

It was with a jaded sense of failure and was overwhelmed at the disheveled literary community and publishing industry as a whole that prompted me to buck the system and do it myself. I felt like an outlaw, on the fringe; a mole rat toward the goal of seeing the light at the end of the tunnel someone else had dug eons ago. And it felt good to let go of the old paradigm and forge something from the new well.

What was your biggest challenge to overcome in self-publishing your book and why?

I am going through the process just to get the book out there and then I’ll try to find a foothold in the publishing world by reaching as many people as possible with the message and passion of my work. It is all a mirror for the evolution of humanity. We will survive with conscious, communal commitment or well all go down to the pavement.

How did you overcome that challenge?

Challenges are just debris in the road. You have to get into the lean and divert around it before it brings you down. I mean all the way to the pavement. This book publishing experience has been like the ultimate slide on a curve. The challenge of staying on top of another systematized, automated machine of the self-publishing companies making; no personal contact, a lot of automated step-by-step emails that promise and don’t deliver. You have to let go of any deadlines. The process is achingly slow.

What has been the best part about self-publishing your book and why?

The sunny side of all this is the fact that I can recognize my own growth as I navigate through this maze. It’s been a steep learning curve. One that I have not honored perhaps as well as I could have. However, it makes me think in new ways, which translates to higher consciousness around the business of writing for the masses.

Of course, if you ask me what I’m trying to accomplish with this book/CD, it would have to be validation for the ideas that have had an impact on so many people already. It is a compilation of my skills, talents and shared dreams. It is the silver lining to an otherwise string of chaotic, feral, mindful ideas that I live and breathe. I am grateful for the passage on this rocky journey. It’s (self-publishing) gonna get me where I need to go.

What advice do you have for other writers who are self-publishing their book?

My advice to other writers on this path is to take a giant breath and relax into the jaws of the monster as your precious gift is being churned into printed/digitized matter.

Thanks for your insights Jennifer. This is quite interesting!

And for those of you who would like to find out more about Jennifer’s book, it is available at all major retailers such as Borders Books, Barnes & Noble, Indie booksellers, online retailers such as Amazon and through Authorhouse.com and jenniferbairpresents.com.

There is a also a companion audio-workbook and an original music CD available through these venues titled, “The Goddess Sings - An Audio Workbook and Music.”

How about you?

Do you need help getting the word out about your self-published book? Send your questions to me, and check out the free information at http://www.jexbo.com/. Thanks, and check back for another interview soon!

Meet Self-Published Author, Captain Karen Kahn

For today’s blog, we interview a very interesting, self-published author, Captain Karen Kahn, author of “Flight Guide for Success.” Check out what she has to say about providing guidance for pilots via her writing:

Tell us about your self-published book.

Having spent the last 30+ years at 30,000 feet with other people’s lives in my hands, I like to think I have mastered the art of confidence, determination, communication and professional and personal growth.

However, I have recently realized that the best use of experience is to provide guidance and advice for those entering the professional world. As a result, while counseling aspiring and employed pilots, I wrote "Flight Guide for Success: Tips and Tactics for the Aspiring Pilot" (available online at http://www.captainkarenkahn.com/) to help pilots synthesize their aspirations and skills into a manageable action plan that will empower them to secure ideal employment or climb the corporate ranks.

Today, I have broadened my message to share with everyone (not just aspiring pilots) how they too can become more confident and succeed in any professional or personal pursuit. Anyone who is interested can find my book available online.

Why did you decide to self-publish?

For authors like me, having a small, specific market is the reason for writing, not an obstacle to overcome in being published. That is why for me, self-publishing was the only option that made sense. I didn’t have a big enough audience to pitch to general publishers, and I didn’t want to compromise my writing for the sake of possibly attracting a book deal.

What was your biggest challenge to overcome in self-publishing your book and why?

Ironically, the down side of self-publishing is also the independence required. In my case, this included overseeing artwork development, printing and, of course, marketing. Still, I take comfort in how far I had come already at the time of publishing.

How did you overcome that challenge?

I joined the Independent Book Publishers Association (formerly Publishers Marketing Association) to enlist the help and experience of other, independently published authors in my quest. Luckily, I was able to rely on a network of connections to assist me in the publishing process. I ended up calling on my neighbor (who is an editor for “Reader’s Digest”) and another friend who helped with the layout of the book cover.

What has been the best part about self-publishing your book and why?

The content of my writing is very specific, so the best part about publishing my book was the freedom of writing on my own terms. When you publish yourself, no one tells you what to do. Not afraid to be specific, I wrote about what I knew best. After all, authors who know their audience write for them and not for a chance to be on a best-seller list.

What advice do you have for other writers who are self-publishing their book?

I found the inspiration to prepare a formal book after reading Dan Poynter’s The Self-Publishing Manual, and I encourage others who are interested in self-publishing to do the same.

I also recommend joining associations, such as the Independent Book Publishers Association, that can supply invaluable advice and experience from other independently published authors. In addition, don’t forget about family and friends; their opinions can provide powerful insight.


Fantastic advice Captain Kahn! Thanks for sharing your insights with the jexbo audience.

How about you? Do you need help marketing your self-published book? Send your questions to me, and check out the free information at http://www.jexbo.com/.

Interview with Self-Published Author and Motivational Speaker Daryl Wizelman

Today, you are in for a treat because we are talking to Daryl Wizelman. Daryl is a leadership, corporate culture, emotional intelligence, life planning and work/life balance motivational speaker who consults with companies, associations, professional athletes, sports teams and individuals all over the world. Here’s what Daryl had to say about his self-published book:


Tell us about your self-published book.

“Heart Leader: A Personal Journey to the Heart of Business and Life,” combines inspirational stories and valuable lessons learned from 20 years of business leadership. Published in April 2010, Heart Leader contains numerous practical tools that can be immediately implemented by readers to improve their careers, businesses, relationships and lives. My personal journey, recollected in the book, is a roller-coaster of success, failure, joy and pain, and serves as an inspiration for my readers.

Why did you decide to self-publish?

Self publishing gave me the artistic freedom to write what I wanted to write and choose the book cover art that I wanted.

What was your biggest challenge to overcome in self-publishing your book and why?

Not having a traditional publisher meant that I would have to secure my own press opportunities through a PR firm. The firm I hired JS2 has done a great job for me as a first time writer who isn't a celebrity.

What has been the best part about self-publishing your book and why?

I got to write and published exactly what I wanted the reader to read.

What advice do you have for other writers who are self-publishing their book?

If you can afford to hire a PR firm, then it is a must to get the book out to media. There is an organic element but I believe that fire is started through PR.

Is there anything else you would like to add?

Writing is liberating and cathartic. If you have something to say, say it with pride.

Thanks for your words of wisdom Daryl. To find our more about Daryl and his book, visit http://www.darylwizelman.com/.


And if you have questions about self-publishing, or want your book featured on this blog, please write to me here or at http://www.jexbo.com/. I’d love to hear from you! Thanks.

Self-Published Author Gretchen Hirsch Reveals Tips to jexbo's Jill Exler

In today’s interview, we talk to the author “Back Again to Me,” Gretchen Hirsch. Here are Gretchen’s tips:

Tell us about your self-published book.

My book is titled Back Again to Me, and it is available from Amazon.com. While the plot centers on a pregnant teen who is making the adoption decision, the book is largely about women's relationships as mothers, sisters, daughters, and friends.

Why did you decide to self-publish?

Although I had six books of non-fiction published traditionally, the advice I was getting from agents and editors about this novel, while good, was all over the map, and frequently the experts' opinions were diametrically opposed to one another. I decided it would be quicker and more fun to do it myself.

What was your biggest challenge to overcome in self-publishing your book and why?

The process was baby-simple, but, of course, there was a cost.

How did you overcome that challenge?

I saved up the money from other writing work and invested it in myself.

What has been the best part about self-publishing your book and why?

I enjoyed having complete control over the process and making my own decisions about the cover, the typeface, and everything else related to the work. The worst part was finding errors after it was printed, even though I had gone through three rounds of proof. They aren't terrible errors, but they're noticeable to me. I should have taken up a friend's offer to proofread one more time for me instead of getting in a hurry and doing it myself.

What resources do you recommend to new authors?

Other people's books on the craft of writing. As I've attended writers' conferences, I've been struck by how much time people spend trying to get agents before they have mastered the skills of telling a good story or organizing non-fiction material effectively. As a book doctor/independent editor, I see many, many manuscripts that are full of misspellings, awkward construction, and sketchy research, so I recommend that people spend a lot of time learning the rules. I think Anne Lamott's Bird by Bird and Stephen King's On Writing are wonderful books about craft and the writer's life.

What advice do you have for other writers who are self-publishing their book?

Read the contract. Take only the parts of the publishing "package" that you need and want. Don't buy the "marketing" services. They usually consist of bookmarks, postcards, and other useless material, and if you want those things, you can create them much less expensively yourself. Be prepared to promote relentlessly. Every day. You aren't going to get reviewed, so you have to create your own word-of-mouth, and you can't do that if you don't try every avenue for promotion.

Is there anything else you would like to add?

Be invested in your own success, but don't expect your self-published book to be a best-seller. If lightning strikes, that's wonderful, but very rare. Set your sights realistically and have fun.

Thanks for your honest tips Gretchen. To learn more about Gretchen, visit http://www.gretchenhirsch.com/.

And if you have questions about self-publishing, or want your book featured on this blog, please write to me here or at http://www.jexbo.com/. I’d love to hear from you! Thanks.

Interview with Self-Published Author Shel Horowitz

In today’s interview, we talk to the author of four, self-published books, Shel Horowitz. Shel is a “green marketing expert,” and here’s what he had to say:

Tell us about your self-published book.

Four of my eight books are self-published. The most recent one is “Grassroots Marketing for Authors and Publishers.” Direct orders at http://grassrootsmarketingforauthors.com include my e-book, “How to Write and Publish a Marketable Book,” as well as another e-book called “The Missing Chapters,” which covers social media. I've also helped several people set up their own publishing companies and successfully self-publish.

Why did you decide to self-publish?

Each book has its own story. For this one, I felt that I was well known in the niche and could market it more effectively. It's not that much of a bookstore book; it lends itself better to direct marketing.

The previous self-published book, I actually had nibbles from other publishers and turned them down. Even though I knew I'd want to sell it to a larger publisher eventually, I wanted to have that conversation fro a position of strength.

And in fact, I did sell it to a large publisher; Wiley published a greatly expanded and updated edition under the title “Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet” (co-authored with Jay Conrad Levinson).

What was your biggest challenge to overcome in self-publishing your book and why?

After self-publishing four times, I've gotten a lot of the bugs worked out. Still, I'd have to say that finding markets can be challenging.

How did you overcome that challenge?

I market very assertively and also go after credibility-builders like awards and testimonials. And a couple of times, I've actually sold out to a larger publisher. This most recent time, when the self-published, “Principled Profit” transformed into the commercially published, “Guerrilla Marketing Goes Green,” I was able to negotiate from a position of strength, and had a very different experience than I'd had as a nobody author with Simon & Schuster 17 years ago.

All four of my self-published books have been profitable, because I keep costs down and thus can make money on a print run that a big publisher would laugh at.

What has been the best part about self-publishing your book and why?

Complete control. This was particularly an issue for the earlier book, “Principled Profit.” I was writing about some concepts that were very much against conventional business wisdom, and I didn't want any editor trying to water that message down.

What resources do you recommend to new authors?

The more you know, the better your chances of success. In addition to my own “Grassroots Marketing for Authors and Publishers,” http://grassrootsmarketingforauthors.com, I regularly recommend John Kremer: “1001 Ways to Market Your Book,” Fern Reiss: “The Publishing Game: Publish a Book in 30 Days” (she has a whole series of them); Dan Poynter: “The Self-Publishing Manual”; Marilyn Ross and Sue Collier: “The Complete Guide to Self-Publishing” (and incidentally, all four of these authors and several others have endorsed my book marketing book).

I also recommend joining at least one, online self-publishing discussion group. I personally participate in two on Yahoo Groups and one on LinkedIn, and yes, I still learn things. And perhaps most importantly, whether it's myself or someone else, I strongly recommend working with an experienced book coach/shepherd.

While it adds to the cost, it also saves you from very expensive mistakes – and a good portion of the fee gets returned to you, because an experienced shepherd knows good, cheap vendors. I've saved my clients thousands of dollars and gotten them a better product than they could have on their own.

What advice do you have for other writers who are self-publishing their books?

Remember that you're competing for attention with 750,000 other books published this year. That means...

  • Your book has to be as good as or better than commercially published titles: in its ideas, content, execution, editing, and both cover and interior design.
  • You MUST budget sufficient time and money for marketing. Don't spend it all on production.
  • Be realistic. In most cases, you won't be on Oprah, you won't be a New York Times bestseller (though you could crack Amazon), and you won't have a line around the block for your book-signings.
  • Don't be seduced by low unit costs for big, print runs. Spend more per book and print smaller numbers, but make the numbers work. If it takes off, you can easily go back to print. If it sells slowly, you won't have the problem of tying up huge amounts of capital and floor space in slow-moving inventory.
  • For most of us, alternative channels are far more important than bookstores.
  • Your ISBN matters a lot. If you are working with a so-called (falsely labeled) "self-publishing company" that buys warehouse quantities of ISBNs and provides you one, you're not a self-publisher. You've published with a subsidy publisher. That decision will have repercussions for the entire life of your book (mostly negative ones). There are some books that are suited to subsidy publishing, but don't delude yourself that you're a publisher if you go that route. When you get your own ISBN block from Bowker, select your own editors, designers, and printers, and control all the rights, THEN you're a publisher.
Is there anything else you would like to add?

Even if you're traditionally published, most of the weight of marketing falls on you. By self-publishing, so do the profits.

Fantastic advice Shel. Thanks so much! To learn more about Shel’s books, visit http://grassrootsmarketingforauthors.com/.

And if you have questions about self-publishing, or want your book featured on this blog, please write to me here or at http://www.jexbo.com/. I’m here to help! Thanks!

Interview with Self-Published Author Felicia Coley

Today in our self-published author interview-series, we talk to the author of “How to Stylishly Fall From Grace,” Felicia Coley. Here’s what Felicia had to say about the self-publishing process:

• Tell us about your self-published book.

“How To Stylishly Fall From Grace” is the journey of Zoe Chapman, a fashion-forward maven with a penchant for Broadway plays (and a collection of shoes to-die-for) who gets to answer the question: why would a woman who has it all, walk away from it all?

Synopsis: Zoe Chapman is a bit of a snob when it comes to zip codes, food and personal hygiene. Making no apologies, she prances through life as a fashion-forward, independent gal with a penchant for Broadway plays.

It's at one of her Broadway play excursions that she meets a charming guy. Beau Sampson is instantly drawn to Zoe, and a year-long, long-distance relationship blossoms. He woos her with weekend "play dates" and whirlwind reservations for two, which eventually sweeps Zoe off her feet. Or so she thinks, until she relocates her life, wardrobe and shoes to New York City to live with him...

"How to Stylishly Fall From Grace" details a young woman's life-transforming journey, going from thriving in the city that never sleeps, to barely surviving in a sleepy city obsessed with naps. Even with a background of management credentials and model looks, Zoe is forced to find the true meaning of her worth - Because "shoes to die for" should never be part of a woman's epitaph.

• Why did you decide to self-publish?

Blame it on my Type A personality. Also, the publishing industry seems to be enamored by celebrity scandal, so I did not want to get lost in the mountain of writers looking for that one publishing company to take notice. I believe in myself, so it only made sense to make it happen.

• What was your biggest challenge to overcome in self-publishing your book and why?

Being a writer, the challenge of technically creating the book made for many frustrating days. My laptop was powered by Linux, but the POD company required Word document formatting. After several attempts from well-meaning spirits, I finally found Earth Angel/Graphic Designer Robyn York who converted the formatting for me.

• What has been the best part about self-publishing your book and why?

The unbelievable power of sisterhood throughout the 'sphere! From shoe designers to sister bloggers, they stepped up to make the nine-month delay of the book's release a worthwhile wait!

• What advice do you have for other writers who are self-publishing their book?

Patience is the key. Your plans in the release may not be the best-laid, so accept the unexpected delays as "false labor." Through the frustration, nausea - and yes, tears - the birth of your book is the most amazing thing to experience!

• Is there anything else you would like to add?

Never take advice from anyone who has never done what you are attempting. And keep plenty of Kleenex on hand, for the tears of joy and pain!


That’s great advice Felicia. Thanks so much for sharing! If you’d like to read Felicia’s book, it is available It is available here and at https://www.createspace.com/3393284.

And if you have questions about self-publishing, or want your book featured on this blog, please write to me here or at www.jexbo.com. I’m here to help! Thanks!

Interview with Self-Published Author Timothy M. Braun

As part of our self-published author interview series, today, we talk to fiction writer Timothy M. Braun. Timothy wrote, “When The Angels Cry-The Story of Arielle.” Here’s what the author had to say about his novel and the self-publishing process:

Tell us about your self-published book.

The purpose of my fiction novel is to acknowledge the small, daily miracles in our lives that most of us write off as coincidences. In the Foreword, I give several accounts of these in my own life, which I now believe were actually divine interventions. In the winter of 2008, I had a cardiac arrest out in the desert of Arizona, miles from nowhere, and survived. I detail the several, unbelievable coincidences that had to come together in those critical minutes for me to be alive today. As only about eight percent of cardiac arrests outside of a hospital survive, it was pretty miraculous.

About a month after being discharged from the hospital with a new pacemaker/defibrillator implanted in my chest, I had a very vivid dream. This was memorable as I am one of those people who never remember my dreams, but this one, I did. When I got up, I immediately wrote four pages of notes on a legal sized notepad. The dream had every chapter, the names of the characters and the name of the book. Those notes became my novel.

This may sound unbelievable, and I may sound like a religious zealot, but I'm not. Although I would describe myself as spiritual, I'm not religious. I've probably been to church three or four times in the past forty years. I wasn't a writer, but the story was so inspirational, it had to be written. I was driven.

The novel, "When The Angels Cry-The Story of Arielle," is about a very special little girl, who comes into the life of Rebecca. Rebecca had a wonderful life; a brand new, beautiful baby boy, a loving husband and a great job as an ER nurse. She had it all. She enjoyed an existence most people only dreamed about--until early one morning it all came crashing down. She found her son dead in his crib from S.I.D.S. She cursed God, the heavens and all who resided there. How could He do this to her? Her depression so engulfed her, there seemed no end to her sorrow. After months of begging Rebecca to see a doctor or therapist, her husband left her.

A year after her son's death, she apologized to God and asked for His forgiveness. Her life was forever changed. Then, she finds an infant, Arielle, on her doorstep, but possessing something so mysterious she can't bring herself to believe.

Why did you decide to self-publish?

I decided to self-publish after sending out dozens of query letters to agents and receiving the standard, “It’s not what we are looking for” response. I knew from research that it was almost impossible for new authors, especially older ones, to get published through conventional means.

When I looked at the statistics of percentage of queries that are accepted by agents (1-2%), multiply the percentage of books agents accepted that they sell (25%??), then the percentage of those books published by mainstream publishers that sell over five thousand books (13-14%), it doesn’t take long to figure out first-time authors are better off publishing and marketing their work by themselves. At least you are in charge of your own fate.

After speaking to some first-time, traditionally published authors and doing more research, I also found that most of them didn’t make much, if any, money on their hard work. The publishers didn’t put any money or effort into marketing, and they were very upset at the contracts they had to sign. There was no control, no money, no recognition, and lots of frustration.

What was your biggest challenge to overcome in self-publishing your book and why?

My biggest challenge was the editing process. Each time I thought the book was ready for printing, I would find several more mistakes, typos, or problems with continuity. It was very time consuming but definitely worth the time and effort to put forth a quality product.

What has been the best part about self-publishing your book and why?

I would probably have to say the educational process I had to undergo to learn how the publishing industry works, and at the same time, the most frustrating. I spent a lot of time just learning about the differences between “self-publishing” and “subsidy” or “vanity” businesses and the costs. I wanted to find the best place to have a superior product printed at the most competitive price. I understand companies making money on the processes of making a book; I refuse to keep paying them down the road for each copy I order.

What advice do you have for other writers who are self-publishing their book?

Do your homework first. There is a lot of information to digest, but it will be to your advantage in the end. Position yourself to make as much money as you can from the sales of your book. Learn marketing, as it will be your biggest challenge after your book is published.

Is there anything else you would like to add?

My book has been out almost a week, and I’ve pretty much gone through my first two orders of 135 books. I am placing my third today. That will make two hundred books that I hope will be gone by next week after two, book signings. Our new publishing company, Sangre de Cristo Publishing, Inc., will have another book out soon, “The Contest,” a mystery/suspense novel. If anyone would like to contact me about our publishing company or for information on self-publishing, contact me at sangredecristopb@aol.com. More information about my book can be seen along with a sample chapter at www.whentheangelscry.com.

Thanks so much Timothy. Your novel sounds very interesting.

How about you? Do you have questions about self-publishing and selling books online? Please write to me here or at www.jexbo.com. I’m here to help! Thanks!

Self-Published Author Interview Series - Terri Sanchez

As part of today’s self-published-author interview series, we talk to Terri Sanchez, author of the fiction novel, “Mirrored Minds.”


Tell us about your self-published book.

My book is a fiction novel entitled “Mirrored Minds” and was written under the pen name of Terri Lee (my first and middle names). The book is currently available in independently owned bookstores in Grand Rapids and on my website at www.mirroredminds.com. It will soon be available at Borders, Waldenbooks and more through my distributor, Partners Book Distributing Inc., Holt Michigan.

The book’s main character is Madelyn Grayson who has lost her family as well as her memory in a tragic accident. Madelyn’s struggle with her unknown past ultimately forces her to make a choice - should she continue trying to recapture her former self or forge ahead with a new beginning? Her life unfolds within the text culminating in an unpredictable twist.

Why did you decide to self-publish?

My decision to self-publish came about through conversations with other writers on social networking sites and from reading blogs and articles appearing on the Internet. Furthermore, I felt the time it would take to query numerous agents would further delay getting my book out in the market, and I was anxious to place it in the hands of readers.

What was your biggest challenge to overcome in self-publishing your book and why?

I thought my biggest challenge came in educating myself in the processes of the publishing world, establishing resources I could trust to edit, provide cover art/photography, graphic design and print manufacturing while keeping my costs reasonable. Now, I believe my biggest challenge exists in changing the minds of the public who still seem to view self-published novels as a grade below books distributed through traditional publishing companies.

What has been the best part about self-publishing your book and why?

The best part of self-publishing has been the gratification I felt when I finally saw my words in print in an actual perfect bound book with my title, my name and artwork that I chose held in my hands.

What advice do you have for other writers who are self-publishing their book?

Don’t cut corners just to get your book out there. Producing a quality book will bring about a greater satisfaction to both you and your readers.

Is there anything else you would like to add?

I’d like to suggest to my peers a caution that I also remind myself of everyday as I move forward in the writing world. Have patience! It takes time for a book to take hold. Take pleasure in the small successes that come from the positive comments you receive from the readers that enjoy your book. Persevere!

Thanks so much for your inspirational words Terri! Good luck with your book sales!

Do need assistance marketing and selling your self-published book online? Check out the free marketing we offer self-published authors at www.jexbo.com or send me a note. I can help! Thanks!

Self-Published Author Interview Series - Author Corinne Frontiero

As part of today’s self-published-author interview series, we talk to Corinne Frontiero, author, presenter and facilitator. Corinne is the author of three relationship recovery e-books: "Moving Forward," "Project Teen Intervene" and the "Children’s Divorce Support Group," http://www.booksonrelationships.net/.

Tell us about your self-published book.

I have three relationship recovery books that are self-published. This interview will cover "Moving Forward."
"Moving Forward" is a love relationship and divorce recovery handbook. Its’ intent is to act as a guide on how not to repeat past relationship mistakes. It defines the difference between a healthy and unhealthy relationship.

The book discusses family dynamics, and how they play into our unhealthy love relationships. It gives one an insight on how destructive parenting relationships have set us up for being eternal caregivers. The book shares the warning signs of unhealthy relationships such as the addictive relationship and the abusive relationship. Its’ goal is to help you examine “perpetual cycles” you play out.

The book could be considered a measurement of where one is and if they are in a healthy relationship. "Moving Forward" gives us the tools to understand what a healthy love relationship is and how to exist in one.

Why did you decide to self-publish?

I decided to self-publish in lieu of waiting for a publisher because that could be a very long waiting game.

What was your biggest challenge to overcome in self-publishing your book and why?

The biggest challenge I had to overcome in self-publishing my book was building my website: www.booksonrelationships.net. I had little to no html experience. I constructed a profile on My Space simply to gain a higher understanding of how templates worked. Once I got my domain, I sat in front of the computer for about three weeks before the light finally came on. Thank goodness. After that, everything came naturally. It took me about a month-and-a-half to build the entire website.

What has been the best part about self-publishing your book and why?

Through affiliations in self-publishing, I have also had the opportunity to utilize my facilitator skills by conducting workshops. Recent ones have included: Working Out Writer’s Block, Healthy Boundaries and Finding Time to Write, and Overcoming Social Anxiety and Public Speaking.

I was given my own radio show, “Reading, Writing and Relationships,” by the folks at Motown Writers Network on Blog Talk Radio which I really enjoy hosting. I have met some wonderful people through the MWN.

In addition, I have become both a national and local writer writing on divorce recovery and pets for Examiner.com.

What advice do you have for other writers who are self-publishing their book?

Self-publishing is a long process but so is seeking out a publisher. Why not do both? While you are waiting to hear from a publisher, build your own website, download your books and try to sell them from there.

Don’t get discouraged. Everything takes time.

Is there anything you would like to add?

Make sure to have your work copyrighted through the National Library of Congress. Talk to others about computer tips and tricks as you go along. Learn how to use publishing tools by getting out there and writing or blogging.

Keep writing and try other genres, too.

What great advice Corinne! Thanks for taking the time to tell us about your self-publishing experience. We wish you all the best with your books and future engagements!

How about you? Do need assistance marketing and selling your self-published book online? Check out the free marketing we offer self-published authors at http://www.jexbo.com/ or send me a note. I can help! Thanks!

Self-Published Author Interview Series – Adrienne Graham

Today in our self-published-author interview series, we talk to Adrienne Graham, author of “Go Ahead, Talk to Strangers: The Modern Girl’s Guide to Fearless Networking and the CEO of Empower Me! Corporation.

Tell us about your self-published book, Adrienne.

My book, “Go Ahead, Talk to Strangers: The Modern Girl’s Guide to Fearless Networking” is available on my website www.goaheadtalktostrangers.com. The book was written to serve as a guide to women who are introverted, shy and unsure of their networking abilities. I drew from personal experiences in writing this book, which is a blend of personal experiences, anecdotes, advice and cautionary tales. It shows women how they can shed their shyness and blossom as a strategic networker.

Why did you decide to self-publish?

I self-published mainly because I wanted to circumvent the traditional publishers and get my book out on the market in a timely manner without the hassle of third-party interference or restrictions.

What was your biggest challenge to overcome in self-publishing your book?

The biggest challenge I faced was being secure in my abilities to not just finish the book, but also to bring it to market. I heard the many stories of people pouring their heart and soul into their books only to have them rejected by traditional publishers. Once I understood the self-publishing landscape, it was easier for me to get over my initial fears.

What has been the best part about self-publishing your book?

Control. I love the fact that I can write “unedited” and not have to worry about someone coming in and changing concepts, direction or tone of my book. And I didn’t have to commit to buying a large quantity of copies of the book. I used a publishing-on-demand service.

What advice do you have for other potential writers and self-published authors?

I would tell them to always market. When you self-publish, you are responsible for marketing and selling your book. With social media, the marketing process is easier than it was years ago. But just because we have social media, it doesn’t mean that the author can afford to slack on marketing. Also, if you can afford it, hire a publicist who specializes in authors. They can identify media opportunities on your behalf. I’d also recommend that they create a website for the book in addition to promoting it on their primary website.

Is there anything else you would like to add?

Self-publishing doesn’t have to be a scary process. Even before the book is complete, you need to create a marketing and distribution strategy. It’s best to start promoting the book well before the release. You can use blogging as a great platform to release information about the book. Also, schedule book readings. These can be done locally or virtually. When I released my book, I hosted a webcast book reading complete with a Q & A session and it was very well received.

Thanks for taking the time to tell us about your self-publishing experience Adrienne. We wish you all the best with the sale of your book!


How about you? Do you need assistance marketing and selling your self-published book online? Please write to me here or at www.jexbo.com. I can help!

An Interview with Self-Published Author - Richard Todd

Today in our self-published-author interview series, we talk to Richard Todd, author of the mystery, “Raincloud.”

Tell us about your self-published book and where it is available.

Raincloud is a mystery thriller that examines the juxtaposition between two Ontario communities: the dedicated First Nations settlement Sky Lake and a mainstream town called Scanlon Creek.

When First Nations youths begin turning up murdered in remote areas between the two communities, tensions rise to terrifying proportions within the violent criminal underworld of police corruption, drug dealing, and depravity. Hank Gillespie, a nightmare-ridden, mixed-race detective from Scanlon Creek, finds in own life in jeopardy as he attempts to find the murderer.

Raincloud is available online at Amazon, B&N, Chapters-Indigo, and through my website at www.richard-todd.com. It's also available at select bookstores in Toronto.

Why did you decide to self-publish?

Like many first-time Canadian authors, I was becoming stonewalled by the ever-evolving publishing industry. It's hard to get a big company to gamble on a relative unknown. I understand that it's a business. But I also believed in my story and decided that if the traditional publishers weren't interested I'd have to do it myself, lest my book sit on my hard drive, untouched by eyes other than my own. I did my research and found the best package for me.

What was your biggest challenge to overcome in self-publishing your book and why?

Being self-published, especially in fiction, carries a certain stigma to it. There's an industry attitude that the writer can't be any good if they had to self-publish. The unfortunate thing is that in many cases it's true and you're guilty by association.

Plus, retail bookshelves are getting smaller, catering more to the blockbusters than the potentially great unknowns. It's the same with large media book reviewers; they rarely cover a self-published book with the wealth of traditionally-published books they could cover.

Fortunately, we live in a digital age where authors can be more self-reliant. It's a lot of work to get noticed, but the rewards are as big as what you put in. Except that I won't be buying a swimming pool with the revenue anytime soon.

What has been the best part about self-publishing your book and why?

Getting new readers, hearing great things from current readers and receiving glowing reviews from indie book reviewers. I booked a whole Chapters-Indigo tour in the Toronto area and appeared at various book festivals. I speak at schools and writers' groups. I've met so many supportive people I wouldn't have otherwise.

And I can honestly say I did it all myself. I made it happen. And when people tell me they are awaiting my next novel, The Orphans of the Creek, to be available, it makes all the effort worthwhile. And I've been able to give back too. I wrote a ten-part series called "Adventures in Self-Publishing" on my blog at raincloudbook.wordpress.com. I also interviewed other indie authors to help give them exposure. It's great to be part of a community.

What advice do you have for other writers who are self-publishing their book?

Invest in pre-production editing. If you go with one of the self-publishing firms (as opposed to doing literally everything yourself) either go in with edited work or purchase their editing services. It sounds like a no-brainer, but you'd be surprised how many self-published authors skip this crucial step. And avoid the marketing packages these companies offer. They are ridiculously expensive and offer next to nothing in return. You can do much better on your own and for pennies in comparison.

Lastly, if you've worked hard on a manuscript, your dream is to get it on people's bookshelves. Self-publishing companies know this, especially if you're a first-timer. Live your dreams but don't let them cloud your thoughts. Choose wisely.

Is there anything else you would like to add?

Like indie movies and record labels, it only seems logical that self-published books will be more prevalent as time progresses. And it's great that big business is starting to lose control over what we read. There are so many unheard voices out there that will hopefully be available to us all.

Thanks for your great insights and tips Richard! We wish you all the best with your current and future books!

Do you need help marketing and selling your self-published book? Please write to me here or at www.jexbo.com. I can help!