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Self-Published Author Ken Spoerl

Today at jexbo we’re talking to author Ken Spoerl. This is what he had to say:

Tell us about your self-published book and where it is available.

My fictional book is the story of a man, who because of a strange set of circumstances faces accusations of embezzlement and grand theft. The story follows him on a quest to prove in innocence as he and his lawyer build a case for his defense.

Matthew Scott left his place of employment one afternoon with company funds that were entrusted into his care to deposit into the firm’s corporate account. That was the last anyone saw of him. He seemingly vanished from the face of the earth until one year later he returned with a bizarre explanation for his disappearance. He was taken into custody and charged with embezzlement of company funds. He ultimately ends up in a court of law where a jury must decide his fate.

The title of my book is “The Return of Matthew Scott” by Kenneth Spoerl. It is available at (click on the book store tab), and barnes&

Why did you decide to self-publish?

I decided to self-publish after contacting numerous traditional publishers. Although almost all of them told me that my book sounded interesting and the story line captured their attention, the response to my query was consistent. They were either not taking on new clients or they did not want to look at work from new unpublished authors.

What was your biggest challenge to overcome in self-publishing your book and why?

The biggest challenge for me in self-publishing was, and still is, book promotion. I work a full time job so I had to find time to contact newspapers and radio stations for interviews to promote my book. I also have to visit bookstore owners in the hope that they will stock my book on their shelves.

What has been the best part about self-publishing your book and why?

The best part of self-publishing is that I have total control over everything involved with the book from selling price to promotion. Also the publishing process is much faster than it would be with a traditional publisher.

What advice do you have for other writers who are self-publishing their books?

My advice to others about self-publishing is, do your homework. There are a lot of self-publishing companies out there. Investigate these companies and weed out the ones that don’t offer a book evaluation and a personal representative to guide you through the publishing process. Although it is completely up to the author whether or not he or she wants to use the evaluation to make changes to their work, the evaluation can be a useful took in writing a quality book. It may be hard to hear that your work isn’t perfect but it is important to realize that constructive criticism can be very beneficial in the long run.

Thanks for sharing this information with us Ken, and good luck with book sales!

Do you have questions about self-publishing your book? Please write to me here or at Thanks!