How Do You Get Book Publicity? – Interview with Melanie Rembrandt, author of “Simple Publicity”

Ever wondered how to get publicity for your book without spending a lot of money?

Well, Melanie Rembrandt, owner of Rembrandt Communications, http://www.rembrandtwrites.com/, and jexbo’s publicist, has summarized her extensive, publicity and SEO copywriting experience into a simple guide anyone can follow to build buzz.

Instead of spending a fortune on a big agency or service, you can do your own public relations with this simple and inexpensive book. Here’s what Melanie had to say:

Tell us about your self-published book and where it is available.

After spending years helping entrepreneurs who wasted time and money on public relations agencies and SEO scams, I decided to create a simple guide to help them do their own public relations. It’s called, “Simple Publicity – How to do your own public relations to boost sales, awareness and credibility fast… without spending a lot of money.”

Inside, you’ll learn the number one way to get press easily, what never to say or do during a media interview, the four big myths about getting publicity, and a lot more. There are easy guidelines for creating a press release, preparing a media kit, optimizing your site for the search engines, and more.

In a matter of hours, you’ll be able to start generating media attention for your book, business or organization – for less than $25.00!

“Simple Publicity” is available on my site at http://www.rembrandtwrites.com/, on jexbo at http://www.jexbo.com/items/211 and on Amazon at http://amzn.to/simplepublicity.

Why did you decide to self-publish?

I wanted to share my simple, publicity tips with entrepreneurs as soon as possible. And self-publishing allowed me to get my message out fast.

In a matter of weeks, I was able to share the book with new buyers and my established audience (via my free newsletter and various blogs at StartupNation, PINK, Smallbiz America, and others).

By self-publishing “Simple Publicity,” I have complete control over the entire process including creative, editing, marketing, sales, and promotion.

What was your biggest challenge to overcome in self-publishing your book and why?

The entire self-publishing process, including the writing, editing, research, and marketing, takes a lot of hard work. The biggest challenge was finding the time to finish the book while continuing to run my public relations and SEO copywriting business.

To overcome this challenge, I got up in the wee hours of morning to finish my “to do” list for the book. This process worked out well, and I was able to work on the self-publishing process before starting my “regular” workday.

What has been the best part about self-publishing your book and why?

The best part about the self-publishing process was being able to provide struggling entrepreneurs with the information they needed quickly to start publicizing their businesses.

All of the PR and marketing data out there can be overwhelming. And it was a real joy to simplify the publicity process and distribute the information to those who needed it as fast as possible. Now, instead of being overwhelmed and broke, entrepreneurs can learn how to do their own PR for the book cost of $19.99!

What advice do you have for other writers who are self-publishing their book?

Write down your goals, conduct research on the services available to help you with the process, set a schedule for writing and marketing, and then, stick to your schedule. By working on your book a little each day, you’ll be surprised at how much you can accomplish in a few weeks, and your book will be done before you know it.

Plus, there is a lot of great information available to help you succeed at http://www.jexbo.com/, http://www.selfpublishing.com/, http://www.copyright.gov/, http://www.bookmarket.com/ and more.

Is there anything else you would like to add?

Writing a book and self-publishing are a lot of work. But you will enjoy complete control and the satisfaction of selling your book when, where and how you want! Go for it, and don’t let anyone tell you it can’t be done!

And if you want some free information on how to build buzz for your books, please check out my site at http://www.rembrandtwrites.com/. I offer a free, weekly newsletter, reports, blog entries and a lot more.


Thanks for your inspiration and tips, Melanie. All the best with “Simple Publicity”

How about you? Do you need help selling your books online? Please let me know here, or visit http://www.jexbo.com/ to post your book for free and get some valuable information on self-publishing.