Self-Published Author Series - Interview with Gary Patterson

As part of the jexbo, Self-Published Author Series, today we hear from Gary Patterson of FiscalDoctor, Inc., www.FiscalDoctor.com. He is the author of “Stick Out Your Balance Sheet and Cough: Best Practices for Long-Term Business Health.”

Tell us about your self-published book.


Sticking our your balance sheet and coughing gets you what you need to know in time for needed procedures which can mean the difference between life and death, in your product, business, department, life, or job.

Too many leaders are taking far greater risks than they may be aware of. Posing the million-dollar-question, “What is the cost of what you don’t know,” this book alerts you to hidden risks that may be lurking inside your departments and even companies.

Sticking out your balance sheet is no more comfortable than a visit to your doctor, but it’s every bit as important. Even if it’s bad news (maybe especially), you need to know.

Why did you decide to self-publish?


1. Could ensure my message was delivered.
2. Knew my book would come out on time, and not be moved back a year at the whim of a publisher.
3. Quality of my book and its appearance is superior to the commercial standards.
4. Can use or repurpose content.
5. The dollars and % offered was so low, in the present economy.

What was your biggest challenge to overcome in self-publishing your book?


Continually raising the bar as more experts and leaders supported me on writing the book and praising its practical USABLE content approach.

What has been the best part about self-publishing your book?


How much better my message is presented in terms of clarity, focus and audience benefits. Business leaders and even enterprise risk management (ERM) experts say my common sense readable overview fills a void with highly technical dense versions on this crucial topic, which many outside the filed perceive as dull, boring, even painful to read.

What advice do you have for other potential writers and self-published authors?


Read Dan Poynter’s book on researching your topic, writing, publishing, and marketing your book early in your process.

Is there anything else you would like to add?

Videos are available on keynote, book and the FiscalClinic at http://www.youtube.com/results?search_type=&search_query=ermadvocate&aq=f. I love helping others with speeches on the related topics of risk management, risk analysis, corporate governance, leadership, and the bottom-line impact of going green.

Thanks for the information Gary and wise adviser for self-published authors and business owners.

Do you have questions about marketing, selling and publicizing your book? Please write to me here or at www.jexbo.com. I’d love to hear from you!